Youva, the domestic stationery brand from the house of Navneet Education Limited has undergone a brand refresh, including a new logo and tagline – Think. Create. Youva’s new logo and the tagline is a representation of the brand’s understanding of the innate creativity within every youth, and committing to enabling and inspiring the youth to be Thinkers and Creators.
The new identity believes in creation as a force which has been residing in every individual. The new brand identity aims to create a sharp, distinct positioning as well as a visual language to strengthen Youva’s presence amongst the youth and in the retail ecosystem. The new changes signify a greater synchronization within its paper and non-paper stationery ranges in terms of innovating and resonating with the youth of today.
On the design level, the brand logo has an innovative design language derived from the nucleus, the source and inspiration of creation. The nucleus is a source of all creativity, signifying energy and dynamism. It is the core of Youva’s brand.
