Dropledge, a Mumbai-based, social cause focused tech company, released a game to promote clean oceans and dangers of plastic dissemination and raise awareness among the community.
To bring a change in the world, there is a need for a collective transformation in attitude and behavior of the society. With this thought at its core, Dropledge, a Mumbai based social cause focused tech enterprise, recently launched ‘Ocean Heroes- Make Ocean Plastic Free’, a mobile game to promote clean oceans and raise awareness of the dangers of plastic to marine life among the community.
The game was launched on January 21 on Google Play-store. The company intends to propagate a simple thought that can create a positive impact on issues in the society and environment through a memorable, gaming experience.
Ocean Heroes looks at increasing the reach and awareness about plastic pollution in oceans and protection of marine life. In this game, as the user progress through various levels, he or she has the aim of collecting as much plastic waste from the ocean as possible while saving the marine life and helping in cleaning up the ocean resulting into collection of credits by recycling garbage.
This application also creates an experience of making a difference for the users and enables attitude and behavioral transformation in the form of taking pledges. It also allows users to directly support partnered NGO – SagarShakti focusing on coastal and marine bio-diversity and habitat conservation.
Speaking on the launch of Ocean Heroes, Sonia D’Souza-Bhavsar, Co-Founder, Dropledge said, “Issues of global scale cannot be solved with handful individuals, and it needs participation from a collective society. At Dropledge, we are aiming at empowering a cause through engagement and gamification towards a social, behavioral and environmental change. We use scientific research and analysis to understand the origin of issues, existing state, the efforts taken and the missing gap. Ocean Heroes is one such step in this direction.”
This gamified initiative, not only caters to gamers, but to also bring in collective awareness, engagement and real action towards the cause of saving marine life and ensuring we keep our oceans clean. Ocean Heroes was developed by an ‘inside-out’ perspective understanding the cultural, societal and technological significance, and the game was developed to use engagement to drive social change.
With the philosophy of ‘Where Play Is Purpose’, Dropledge envisions a large community and collective participation to eradicate societal and environmental issues through a gamified, shareable and memorable experience. In the coming year, they are looking at working towards stopping the usage of single use plastics by global users through more such gamified and experience-driven initiatives.
About Dropledge:
Dropledge is a social cause based technology platform with an innovative approach to maximize the reach of a specific purpose through the unique concept of gamification. Dropledge believes in bringing in change by influencing the users’ subconscious mind with the aid of technology, leading to the transformation of thoughts, habits, actions ultimately enriching lives and solving some of the serious but widely prevalent issues affecting humans and the planet.
