Festivals are an apt time for each one of us to get together irrespective of their differences in culture celebrations are incomplete without music .Chahe alag bhes ho tera mera, Chahe juda ho humari ye boli. Lekin jo yaaron ke rang na milein toh, Kaisa bhala poori hogi ye toli, the song and the music video, aim to strike a chord among the listeners to get together and celebrate the festivities with an open heart.
The Festival of colours this year, brings with it a truly foot tapping, and fun track called ‘Yaara Rang Bhula De Rang’ by McDowell’s No1 Soda Yaari Jam Originals in association with Hungama and Hungama Artist Aloud.
Featuring the industry’s most renowned artists including, Benny Dayal, Neeti Mohan and Javed Ali, Vocalized by the trio, the original track has been written and composed by the prominent musician Tanishk Bagchi. It showcases how friends/yaars, irrespective of their individual culture, caste, religion, geographies and belief system, when drenched in color, are all one. The track is part of the successful originals that the brand launched in collaboration with well-known artists like Sunidhi Chauhan, Anupam Roy, Tanishk Bagchi, Darshan Raval, Jonita Gandhi, and Guru Randhawa around well celebrated Indian festivals in the previous year.
Talking about the launch of the original, Benny Dayal said, “I had so much fun while creating this track. I hope it inspires everyone to get together with their yaars and embrace them for who they are.”
Adding to it, Neeti Mohan added, “I have always believed that music has the power to break all the barriers and express our true feelings”.
“Celebrations are always incomplete without our friends. This song is the reminder that festivals are the best time to get together with our yaars and celebrate it to the fullest”, adds Javed Ali.
Amarpreet Singh, said, All the artists who’ve come together to create this track are incredible talents who stand for what we believe in and a perfect choice to voice the message through this new song”.
Siddhartha Roy, COO, Hungama Digital Media said, “We are certain that their voices, combined with the magic of Tanishk Bagchi’s composition, will find appreciation worldwide.”
Soumini Sridhara Paul, Vice-President, Artist Aloud, Hungama Digital Media said, “Independent content has introduced a wave of freshness in the music space in India.We are certain that the song will be appreciated for its distinctiveness and originality.”