Built on the philosophy of ‘Make in India, Make for the World’, Nissan India has unveiled their much-awaited B-SUV, the all-new Nissan Magnite. This is the company’s first-ever product under the Nissan NEXT strategy for the Indian market, scheduled to be introduced in the second half of FY 2020-21.
A true reflection of the ‘Nissan-ness’ concept that aims to empower people through breakthrough products and technologies, the all-new Nissan Magnite was unveiled to the global audience via a virtual event. Key spokespersons from Nissan’s leadership teams in Africa, Middle East, and India (AMI), presented the live-streamed event, with Rakesh Srivastava, Managing Director, Nissan Motor India, driving in the all-new Nissan Magnite.
“The all-new Nissan Magnite plays a vital role in our Nissan NEXT strategy and represents Nissan’s undeniable commitment to the Indian market as a customer-centric organization.
The car reiterates our brand philosophy of keeping customers at the heart of everything we do to deliver exciting products for enriching experiences. As we continue to prioritize and invest in the Indian consumer, who is aspirational and discerning with vehicles, we aim for the all-new Nissan Magnite to be the first product that will enable sustainable growth. Nissan will continue to be the primary brand in India,” said Sinan Ozkok, President, Nissan Motor India.
The all-new Nissan Magnite is a testimony to Nissan’s global SUV DNA of relentless innovation, advanced technology, and Japanese engineering. It features the latest technology as a part of Nissan Intelligent Mobility (NIM), the company’s vision as to how vehicles are powered, driven, and integrated into society. Designed in Japan, keeping in mind the requirements and aspirations of the Indian customers, the all-new Nissan Magnite comes with numerous first-in-class and best-in-segment features that provide consumers with a differentiated, innovative, and accessible ownership experience.