Water conservation has been solely focused on the idea of saving drinking water; however, the pandemic of 2020 has taught people that it is essential to not just use water but utilize it in moderation. Taking a step towards raising awareness on water conservation to maintain hygiene as well as practice efficient water management, News18 and Harpic’s #MissionPaani campaign introduces- ‘SwachhtaaurPaani’ (Hygiene and Water). In a special virtual event hosted by News18, Shri M. Venkaiah Naidu, Hon’ble Vice President of India; Hon’ble Minister of Jal Shakti Shri Gajendra Singh Shekhawat; Shri Ramesh Pokhriyal, Hon’ble Minister of Education along with Akshay Kumar, Campaign Ambassador and other dignitaries extended their contribution and support to the cause by taking the JalPratigya (water conservation oath). Marking the JalPratigyaDiwas and World Toilet Day, the live event also witnessed the launch of a new campaign anthem which encourages society to take forward the responsibility mantle across the country. Anthem lyricist Prasoon Joshi and composer A.R. Rahman encouraged viewers to pledge their support to the cause.
Speaking about the campaign Rahul Joshi, MD & Group Editor-in-Chief, Network18 said, “We at Network 18, are honoured to be the voice of the nation as we come forward to work towards our shared hope of a safe and sustainable future. We seek to bring a positive change in the society by raising awareness and supporting a cause that will help millions of people from around the country. As a media platform, our role in providing responsible information and ensuring its availability has helped us in driving impactful reforms. With this campaign, our aim has been to encourage the people of our nation to create a healthy future for all of us.â€
Laxman Narasimhan, Global CEO, Reckitt Benckiser Group commented “Over a year ago we defined our purpose where we exist to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. We also articulated our fight- to ensure access to high quality products, information that drives behaviour change and availability. Water is instrumental in enabling hygiene and sanitation. Because with the availability of water and our commitment to hygiene and sanitation we can put in place a first line of defense to address this issue. Today on World Toilet Day, we are reaching out to a wide audience on a common message on water conservation and hygiene. We can all be ambassadors of water and hygiene. I urge you all to join me to take your Jal Pratigya today.â€
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