Leading film actor Swwapnil Joshi and industrialist Narendra Firodia are joining hands to launch an Over The Top (OTT) platform, which will cater to the regional content at greater level. Soon to be launched, the venture is expected to prove a OTT of India for the films series in regional languages including Hindi, Marathi, Bengali and others.
Swwapnil Joshi, the household name with his variety of roles in the films and serials, was planning toÂ launch the OTT by his company Tamora Digiworld and has been working on it forÂ last one and a half years. Similarly, Firodia was planning a OTT platform for the content from Marathi, GuajaratiÂ and other languages. The duo, stalwarts in their respective fields, have now decided to join hands to launch it at the greater level and change the definition of the regional content the way it is being presented today.
â€œI was thinking about starting the OTT for the last one and half years as I was looking to do something different to grow as an artist. In the process, Tamora Digiworld was formed after few of us like minded people met. We wanted to give a good OTT platform to the people. In the meantime, I discussed the venture with Narendra Firodia whom I shared very good relations for the last few years. Our wavelength matches on many levels including business aspirations, principles among others. During the discussion he told me that even he was planning to launch Letflix, the OTT platform for regional languages content. After deliberation, we decided to join hands and launch the OTT on a bigger scale by merging both the ventures,â€ said Swwapnil Joshi.
The actor said that since two big ventures are coming together the OTT launch will be much bigger that will cater at the world level. Not only the regional languages in India, but even foreign language content can be added in future on the platform, he said. â€œWe have a very good team of leading people from this field intending to form a global entity. The formal announcement on the name of the venture, date of the launch will soon be done,â€ he said.
Narendra Firodia said that instead of competing with each other, We decided to come together and launch it on a huge canvas. â€œThe lockdown saw the launch of many OTT platforms catering to various genres of the content. India is a huge market for the contents on OTT and it has been proven in the last few years. Since the regional languages were not getting the due participation on these platforms, I decided to launch Letsflix for the content in Indian languages. After announcing Letsflix and was in the process of launching it, I learnt that Swwapnil Joshi too was thinking on similar lines. We met and decided that instead of competing with each other, joining hands will help us in launching it at a greater level,â€ he said.
Narendra Firodia added, â€œWe are launching it at a greater level. This will benefit the contents from all the Indian languages. We are aiming at giving quality content in Indian languages to our viewers. This will be Indiaâ€™s OTT and we are working on those lines. We will soon announce the modalities about the platform.