Over the last decade, India has been steadily emerging as one of the largest and most vibrant start-up ecosystems in the world. Giving a golden opportunity to make it big, Sony Entertainment Television’s latest offering, Shark Tank India is providing a life-changing platform for business aspirants to turn their entrepreneurial dreams into reality by pitching their innovative ideas to the Sharks and getting funded by them. One such idea on Shark Tank India that perfectly
represented Badalte Bharat Ki Nayi Soch with their business venture â€˜Fardaâ€™ is the Nagpur-based Gen-Z start-up co-founded by Chahat Pahuja & Sanskar Mishra. A premium customised streetwear brand made for people who are not afraid to make a statement with their clothing impressed the judges with their marvelous presentation and got themselves a stellar investment of 30 lakhs for 20% equity from sharks Aman Gupta and Namita Thapar.
Representing the future of fashion, Chahat Pahuja (21 years) & Sanskar Mishra (21 years) co-founded Farda, a customised fashion wear start-up selling intimate, exclusive and hand-painted apparel designed as per the clientsâ€™ interests and emotions. Since college days, the duo were setting a trend with their great sense of fashion and with people asking for their recommendations time and again, these young minds started Farda Clothing that promotes
positive vibes with their clothes for all age groups.
Farda as a fashion art is a medium for making a bold, unfathomable and unapologetic mark in the society with streetwear fashion. Making a statement and promoting individualism at its core with slow and streetwear fashion, their clothes is Instagram able, fashionable and most importantly affordable. Presenting their product in the most innovative manner, these young entrepreneurs did a Fashion show on a funky rap that displayed a variety of Farda styles.
Co-founder Chahat R Pahuja expressing her excitement on being on Shark Tank India said, “Being on Shark Tank India and receiving a deal is the turning point of our entrepreneurship career and we like to thank makers for giving such young entrepreneurs like us a golden opportunity. From a wider perspective, this investment will help us to generate more ideas and an everlasting relationship, which we have with Aman Sir and Namita Maâ€™am who will be supporting us for the same. Just like the support received from the Sharks, we hope our business venture â€˜Fardaâ€™ gets support from the consumers as well to make Farda big.â€™”