2022:Adding a dash of excitement to the summer season, SliceÂ® has unveiled its latest campaign that lets consumers decodeitâ€™sâ€˜Sabse Thick Sabse Tastyâ€™ proposition. Affirming its position of being the thickest and tastiest mango drink in India*,the TVCillustrates how Sliceâ€™s fun and quirky film deep dives into the â€˜Sabse Thick Sabse Tastyâ€™ challenge, taking the tempting and enticing route of blind taste tests. The TVC features the superstar and brand ambassador Katrina Kaif.
Shot in Maldives, theTVC opens with Katrina Kaifchilling on adeck chair with a mystery man. The man is seen rejecting an offer of taking a sip ofKatrinaâ€™s favorite mango drinkSliceÂ® andasks her to try his preferred mango drink instead. Right then, Katrina dares him to take the ultimateSliceÂ® taste challenge, to which the man confidently
Katrina bewitchingly ties a blindfold on his eyes and asks him to make a choice between SliceÂ® and another mango-flavored drink. She whispers the alluring words ofâ€˜ Aam ki Khushbu and Sabse Khaas Rasâ€™ in the manâ€™s ear and is soon proved right, as the co-star ultimately picks SliceÂ® as his preferred choice. Katrina enticingly removes the blindfold, and the TVC ends on a tempting notereiterating SliceÂ® as the tastiest and thickest mango drink.
Commenting on the new TVC, Brand Ambassador Katrina Kaif, shared, â€œIt is always a pleasure shooting for Slice campaigns and given my long-standing partnership with the brand, my belief in the product and its philosophy is surely a testament. The entire experience of this campaign was extremely exciting, this film has a sweet- romantic yet summery vibe to it. I am certain that the audience will love this campaign too and I canâ€™t wait for them to get their hands on my favorite Slice and take the taste challenge to know why Slice is Indiaâ€™s tastiest mango drink today.â€
Speaking on the launch, Anuj Goyal, Associate Director, Tropicana and Slice, PepsiCo India said, â€œSlice is the closest you can get in taste to the real mango experience, and with summertime around the corner, our aim was to kickstart the season with Sliceâ€™s new campaign. With a fun and quirky take on Sliceâ€™s â€˜Thickest and Tastiestâ€™ mango drink proposition, we are inviting consumers to experience the tastiest and thickest mango in India.
The film features superstarKatrina Kaif that will help further deepenbrands connect and encourage new consumers to
experience Slice.â€ The new SliceÂ® TVC will be amplified across TV, digital, outdoor, and social media with aÂ 360-degree campaign. SliceÂ® is available in single and multiple serveÂ packs across all modern and traditional retail outlets in India, as well as on leading e-commerce platforms.