The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur


  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Featured

Harpic undergoes a change in formulation inspired by consumer’s needs

by TLN Team March 15, 2022March 15, 2022
written by TLN Team March 15, 2022March 15, 2022
Harpic undergoes a change in formulation inspired by consumer’s needs

Harpic, the leading brand in the lavatory care category, changes its original blue with an improved formulation making it thicker and better. The ‘New’ Harpic provides a uniformly thicker coating on the toilet bowl, making it more efficient in cleaning the toilet bowl.

Reckitt India with the all new Harpic pack has launched it’s first-of-its-kind Artificial Intelligence enabled encryption technology to showcase product authenticity over other blue bottles in the market. With this new addition to the packaging on select Harpic packs, consumers will be able to scan the encrypted QR Code to personally verify the product’s manufacturing and origin.

On the announcement, Saurabh Jain, Regional Marketing Director, South Asia – Hygiene, Reckitt, said, “With a strong heritage for over 100 years, Harpic, is committed to providing an enhanced consumer experience by bringing in new solutions that cater to the evolving consumers’ needs. The new Harpic formulation is 20% more viscous than before, enabling the consumer to spread/coat the toilet bowl with ease, leading to a cleaner, germ-free, and sparkling toilet.  We are the first toilet cleaning brand in India to bring in AI encrypted QR code technology on our packs. This technology helps consumers verify the authenticity of the product and to drive better engagement by providing them with tips and ways to keep their toilets clean and hygienic.”

Dr. Skand Saksena, R&D Director, South Asia – Hygiene, Reckitt highlighted, “It is our responsibility to push boundaries and continue to make Harpic a superior and preferred brand. Evolving consumer needs call for improved product formulations that can provide an enhanced consumer experience. Harpic’s new thicker formulation makes the product a lot more efficient in cleaning stains, resulting in the liquid sticking to the bowl for longer which leads to longer contact times enabling a more efficient cleaning experience. With the improved formulation, Harpic provides consumers with a superior toilet cleaning experience.”

On scanning the QR codes, consumers will be redirected to a page asking to share a picture of the Harpic bottle, post which a verified tick will flash on the screen, thus confirming the authenticity of the pack. New thicker Harpic Toilet Cleaner is available in 200 mL, 500 mL and 1L packs, priced at INR 40, INR 93 and INR 195 respectively. The QR code-enabled select packs are now available at offline and online stores across markets in India.

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Ruckus prevailed in Mah Assembly over charges against Praveen Darekar
next post
Vitamin C: Bridging the Immunity Gap for NCDs

You may also like

Wockhardt Hospital, Nagpur launches Joint Support Group

May 26, 2022

Shell ushers in a new age of fluid...

May 26, 2022

A Conclusive Guide on Types of Investment and...

May 25, 2022

Pampers onboards singer and new mom Shreya Ghoshal...

May 25, 2022

7 Things You Need to Do When Looking...

May 25, 2022

Edelweiss Personal Wealth unveils its digital campaign ‘Fizool...

May 24, 2022

Savi Thakur joins Maddam Sir’s Mahila Police Thana...

May 23, 2022

Land Rover opens bookings for the new range...

May 23, 2022

Aura24 App Review 2022 | How To Download...

May 23, 2022

“Getting Aashram was more of a gift from...

May 21, 2022

Trending News

  • NTA opens application Form Edit window for NEET 2022

    May 25, 2022
  • Instagram Outage: Some users left unable to login, refresh feed

    May 25, 2022
  • City’s Pohewala enters first phase of ‘Shark Tank India S2’

    May 24, 2022
  • Three injured after falling from mid-air during paprasailing

    May 23, 2022
  • RTMNU exam in MCQ format off-line mode

    May 20, 2022

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

March 2022
M T W T F S S
« Feb   Apr »
 123456
78910111213
14151617181920
21222324252627
28293031  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Disclaimer
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us
  • Work with us
  • Contact Us

© 2020 - The Live Nagpur . All Rights Reserved.