The Koo App has launched a rousing Holi anthem – #HarRangKiHoli – to stimulate Indians to celebrate the festival of colors in their own ways by flaunting their distinct traditions. #HarRangKiHoli – through influencers and celebs – weaves in cultural diversities and ethos from across India.
From glimpses of Uttar Pradeshâ€™s Lathmar Holi which is played with colors and sticks, to capturing Punjabâ€™s Hola Mohalla which is an amalgamation of folk dance and martial arts, further panning down to Goaâ€™s vibrant Shigmo where locals welcome the spring, to the Dol Jatra in West Bengal which includes a grand procession of Lord Krishna – the anthem aptly reflects the sentiment of â€˜many cultures, one emotionâ€™.
The anthem invites Indians to exhibit the unique ways in which they celebrate the festival. Users on Koo – through hashtags like #Milerangmeratumhara #SabkiBoliHappyHoli #IndiaKiHoli – have been sharing videos and photographs which aptly capture their rituals, festive recipes, cuisines and heritage.
Said a Koo spokesperson, â€œOur platform salutes everything that India celebrates; whether itâ€™s sports, elections, movies, or festivals. Holi is one of Indiaâ€™s most popular festivals and is celebrated differently across states. 2022 is special since people are now vaccinated, and hence eager to celebrate Holi with utmost gusto and enthusiasm after two years. Koo – as a platform which empowers people to express themselves in their native language – is thrilled to showcase Indiaâ€™s celebratory mode through #HarRangKiHoli, and we invite everyone to come onto our platform, share their Holi traditions, and interact with like-minded people in a language of their comfort. Wishing you all a safe and Happy Holi!â€