Lock Upp Is The Most Watched Reality show in Indian OTT Space
Indiaâ€™s biggest and most fearless reality show Lock Upp being streamed live on MX Player and ALTBalaji has become a game-changer. With its eclectic mix of controversial contestants and its firebrand host KanganaRanaut, the show has grabbed the audienceâ€™s attention and how! Moreover, the relationships on the show, be it the closeness between Sara and Munawar, the clashes between Payal and Kaaranvir, the showdown between Anjali and Poonam or the confrontation between the estranged duo Sara and Ali, have unleashed a world of entertainment in the OTT space.
While the show broke many records in becoming the most viewed reality show on OTT platforms, the latest milestone is that of reaching 100 million views! Since it started streaming, Lock Upp has garnered 100 million plus unique views on MX Playerand ALTBalaji. This landmark viewershipshows that audiences have established a special connection with the contestants, evident from the numbers.
Talking about the viewership numbers, host KanganaRanaut said, “100MN views in 19 days is just incredible and I’m overwhelmed with the love and affection that Lock Upp is receiving from the viewers. This proves that the concept of the show is unique and highly entertaining. The views on the show are a proof that Ekta Kapoor’s vision has once again hit bullseye, and that along with the huge reach that MX Player has reveals that together, they know the audience pulse better than anyone else on OTT. Lock Upp is only going to get bigger and more fearless from this point on!”
Locked up in a jail, the contestants aka â€˜kaidisâ€™ struggle to survive as they take on tough tasks and try to come out on top! Continuing to power through with its unique concept and its exceptional selection of contestants, Lock Upp is a complete mix of drama, action and entertainment!
Watch all the action live, 24X7 on MX Player and ALTBalaji .