Sony India today announced the new BRAVIA XR X90K series powered by the Next Gen Cognitive Processor XR. The newly launched series takes vision and sound to the next level with the ingenious Cognitive Processor XR that thinks like a human brain offering a complete immersion in an experience that thrills and moves you and feels just like the world around us.
In addition to best-in-class, ultra-realistic picture quality, full of lifelike contrast, the new Cognitive Processor XR also offers incredible sound with Sound-from-Picture Reality.
1. Next Gen Cognitive Processor XR thinks like a human brain providing a revolutionary experience that completely immerses viewers in their favourite content
The new X90K series available in 189 cm (75), 165 cm (65) and 140 cm (55) takes vision and sound to the next level with the ingenious Cognitive Processor XR. It thinks like the human brain and understands how humans see and hear, providing a revolutionary experience that completely immerses viewer in their favorite content. Powered by the Cognitive Processor XR, the brain of the X90K TV uses a completely new processing method that goes beyond conventional AI. When we see objects, we unconsciously focus on certain points. Cognitive Processor XR, powered by cognitive intelligence, knows where that focal point is by dividing the screen into numerous zones and detecting where the “focal point” is in the picture.
While conventional Artificial Intelligence (AI) can only detect and analyze picture elements like color, contrast and detail individually, the new processor can cross-analyze an array of elements at once, just as our brains do. By doing so, each element is adjusted to its best outcome, in conjunction with each other, so everything is synchronized and lifelike – something that conventional AI cannot achieve. With XR 4K Upscaling technology upscales 2K signals close to true 4K quality for incredibly real and detailed pictures.
2. Combined with the precision of a Full Array LED panel, XR Triluminos Pro and XR Contrast Booster delivers supreme realism with deep blacks and intense brightness with wider colour gamut.
The BRAVIA X90K series has multiple zones of LEDs that light up independently, allowing to adjust and create contrast by making light areas lighter and dark areas darker with greater depth, textures. The XR Cognitive Processor combined with the Full Array LED panel creates ultra-realistic picture quality full of lifelike contrast. With the XR Contrast Booster, X90K series deliver vibrant colours and stunning contrast for supreme realism with deep blacks and intense brightness. Now no more details overwhelmed by shadow or lost in blown-out highlights. Powered by Cognitive Processor XR™, our Full Array LED panel with unique new LED structure and XR Triluminos Pro enables X90K to access over a billion colours and reproduce each one with the subtle differences seen in the real world. It can detect colour from saturation, hue and brightness to deliver natural shades in every detail, especially in greens and reds.
3. With the latest XR 4K Upscaling and XR Motion Clarity technology enjoy 4K action that stays smooth, bright and clear with no blur
The X90K series encompassed XR 4K upscaling technology so that you can enjoy entertainment close to 4K quality, whatever the content or source. The Cognitive Processor XR™ accesses a vast amount of data, intelligently recreating lost textures and detail for real world pictures. On some screens, sports and fast action scenes can seem to go by in a blur but with LED XR Motion Clarity technology in the X90K series keeps everything smooth, bright and clear. Each ‘blink’ is individually controlled, and its duration optimised, while brightness is boosted when needed, so that you won’t miss any detail.
4. Transform your gaming experience with dedicated game mode with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC
The X90K series is loaded with HDMI 2.1 compatibility, including 4K 120fps, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) and e-ARC, you will have the advantage in shooting, sports and high-performance games with instant on-screen action. HDMI 2.1 has higher speed enables to realize more resolution, data handling and added features such as 4K 120Hz, VRR and ALLM. You will also enjoy ultra- smooth gaming, with clear movement, reduced input lag and auto Game Mode for responsive gameplay.