Continuing the journey of expanding its retail store presence across India, Ultrafresh Modular Solutions Limited an independent subsidiary of TTK Prestige Limited has launched its first retail studio in Nagpur, Maharashtra. The studio is spread across 530 square feet and offers a unique range of modern and sleek modular kitchens, bar units, tv units, and spacious wardrobes. The studio is developed under the company’s ‘One-Stop-Shop’ format, which has been curated after Ultrafresh’s recent acquisition by TTK Prestige Limited.
Considering the evolving consumer needs, preferences, and changing lifestyles in Nagpur, Ultrafresh offers an extensive range of modular kitchen products in various styles and designs for consumers. With the growing demand for the modular kitchen market in Nagpur, the company plans to double its retail footprint by FY22-23.
The new format of the studio, ‘One-Stop-Shop’ highlights the brand and product synergy between TTK Prestige Limited and Ultrafresh. It displays a perfect combination of the extensive product range from Ultrafresh with kitchen appliances of TTK Prestige, under one roof. This will provide the customers with an opportunity to customize and design their dream kitchen from a myriad range of options. The Ultrafresh Studio will offer four unique styles of modular kitchens – Victorian, Contempo, Heritage, and Vibrant to provide a first-hand experience to the customers. These modular kitchens also display various finishes like back-painted glass, classic Victorian, mild steel kitchen, and Acrylic and Laminate. The steel storage solutions are highly durable, termite/rust/water/moisture/fire-proof, and anti-bacterial made with the best quality galvanized or stainless steel. Also, the wooden storage cabinets are made using boiling waterproof ply to offer durability against wet usage and tropical conditions. One of the USPs of the modular kitchen solutions offered by Ultrafresh is that all the modular cabinets are absolutely screwless, which makes them uniquely easy to install and aesthetically pleasing.
On the occasion of the studio launch in Nagpur, Mr. Dhruv Trigunayat, CEO – of Ultrafresh Modular Solutions Limited said, “We are happy to make the announcement of entering into one of the rapidly growing cities of Maharashtra – Nagpur, where the lifestyle of the consumers is evolving at a faster pace with the adoption of modern living experience. Maharashtra is one of the lucrative and significant markets for us and we have plans to expand our presence by entering into cities like Kolhapur, Nashik, and Solapur in the next 2-3 years. With this, we aim to become a household name in Indian Homes by offering more variety of products in the modular kitchen segment to meet the changing demand of the consumers.”
Ultrafresh Modular Solutions Limited has over 120 studios across India and is set to launch more studios by bringing new unique elements to their consumers. Its goal is to be the market leader in the modular kitchen industry. The modular kitchen segment is on the rise in India and foresees immense growth potential across the country in the coming years, some of the key factors responsible for its growth are an upsurge in real estate development and sales, nuclear family living, changes in consumer behavior and acceptance to pay a premium for better products and services.
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