Fan, Icon, Trailblazer – Tanvi Takane Takes Center Stage in Cricket Fandom
celebrate the game unapologetically, and roar just as loud, because cricket belongs to all of us
Through the season, Bold Sherni will travel to IPL matches, lead fan communities, and make her presence felt across the biggest cricketing moments.
Ashish Khazanchi, CCO Enormous on Bold Sherni
“Cricket fandom has always been about passion, but the way it’s been seen has been one-sided for too long. Women have celebrated the game just as fiercely, but their voices haven’t been as visible in stadiums. Men’s cricket has long been celebrated with super fans, while women fans were often viewed through the male gaze—reduced to holding posters asking cricketers to marry them. Bold Sherni stands as a powerful symbol of their rightful place in stadiums, in conversations, and in the sport’s evolving legacy. Our effort is to give women’s cricket its first true super fan—one that doesn’t just cheer but shapes culture.”
A Game-Changing Move in Brand Storytelling
Royal Challenge Packaged Drinking Water has built its brand on the philosophy of choosing bold and Bold Sherni is the latest expression of that. This initiative goes beyond sponsorships and ads, it’s about shaping culture, challenging norms, and making sure every cricket fan is seen, heard, and celebrated.
As stadiums roar this season, one thing is clear- this is just the beginning for Bold Sherni.
About Diageo India
Diageo India is the country’s leading beverage alcohol company and a subsidiary of global leader Diageo Plc. The company manufactures, sells, and distributes an outstanding portfolio of premium brands such as Johnnie Walker, Black Dog, Black & White, VAT 69, Antiquity, Signature, The Singleton, Royal Challenge, McDowell’s No1, Smirnoff, Ketel One, Tanqueray, Captain Morgan and Godawan, an artisanal single malt whisky from India. Headquartered in Bengaluru, our wide footprint is supported by a committed team of over 3000 employees, 35 manufacturing facilities across states and union territories in India, a strong distribution network and a state-of-the-art Technical Centre. Incorporated in India as United Spirits Limited (USL), the company is listed on both the National Stock Exchange (NSE) and Bombay Stock Exchange (BSE) in India. For more information about Diageo India, our people, our brands, and our performance, visit us at www.diageoindia.com.
Visit Diageo’s global responsible drinking resource, http://www.DRINKiQ.com, for information, initiatives, and ways to share best practices.