After proving to be the mogul of music industry and establishing themselves a successful film studio, Bhushan Kumar’s T-Series is all set to enter the digital space with web series and web films. With growing demand for digital content, the production house has decided to expand their avenues and explore a new yet a familiar territory of digital space. The new venture will be headed by one of the oldest confidantes of T-Series, Vinod Bhanushali, who is currently President – Media, Marketing, Publishing (TV) and Music Acquisitions at T-Series.
Speaking on the expansion, head honcho of T-Series, Bhushan Kumar, said, “This is the time to expand into digital space with shows and films. There exists a huge audience across the globe that you reach out to with this medium. Web-shows and web-films have an audience for all kinds of genres of storytelling and different languages as well. Along with producing films, we want to create content for digital space and give a platform for new directors and storytellers.”
Bhanushali, who has worked with T-Series for around two decades, along with his team has already started working on scripts and pre-production of few series and films. T-Series is already working with digital platforms like Netflix, Amazon Prime, Hotstar, ZEE5 and other such platforms for digital distribution of their home productions.
Speaking on his new role, Vinod Bhanushali said, “Digital viewership is growing at a rapid speed and is a huge platform that needed to be tapped by us. Web shows and films has its own set of audience and is a huge market as everyone – all ages, races, languages, community across the world are hooked on to it. There are some stories that are not meant for the 70mm screen yet they are needed to be told. They are commercial yet strong content films. With a new space that has evolved, web-shows and web-films have become a huge demand which is tested and proven to be successful. We have a lot of scripts coming to us every day and many of them are a perfect fit to this medium. We want to give a chance to these storytellers to bring forth their stories. T-Series will now become a platform to produce these stories and associate with our existing digital platforms to release our content.”
Music has always been an important aspect of all T-Series films. Even with the new space, which will explore fiction, non-fiction stories on the digital platform, music will still be a very integral part.
Incidentally, T-Series is in a neck and neck race with PewDiePie to be the most subscribed channel on YouTube. Vidooly has even put up a real time YouTube subscribers count on its website that gives a live display of the subscriber count of both the channels and one can see who is leading the race. At the time of putting up this report, T-Series’ subscriber count stood at 85,553,008 and was lagging behind PewDiePie by a slim margin.