Vodafone has associated with Hotstar as co-presenting sponsors on Hotstar for Vivo IPL 2019. To take the cricket fever a notch higher, Vodafone is back with the second edition of its ‘Unofficial Sponsor of Fans’ campaign. The national campaign goes live from today, March 23, 2019.
As part of the campaign, Vodafone has announced Vodafone FANtastic Breaks Contest that gives the customers an opportunity to win an iPhone X every match, by answering few simple questions during the month-long cricket season starting from March 23.
The FANtastic Breaks Contest tests a person on cricket and general trivia. To participate during the match ad breaks, Vodafone consumers can visit the Vodafone website or MyVodafone app, log on to Vodafone Zoozoo Facebook page or dial *202# and answer simple questions. They will stand a chance to win prizes every ad break and an iPhone X every match.
As part of the campaign, Vodafone and Hotstar will be bringing out many activities for the fans.
Commenting on the campaign, Kavita Nair, Chief Digital Transformation Officer and Brand Officer, Vodafone Idea, said, “Vodafone has always believed in celebrating the spirit of the fans and adding to the excitement of the sport. Launched last year, ‘Unofficial Sponsor of Fans’was a huge success as it was led by consumer insight and emotions and helped us engage with our customers in a meaningful way.
This year, we are making a bold move and going digital only. A lot of our audiences are on the digital medium and a lot of conversation happens on the social media platforms, making it an obvious choice for us. We hope that we are able to delight our customers as we always endeavour to.”
Vodafone has historically been associated with multiple sports ranging from F1, Cricket, Polo, Badminton Pro League, Football and more. The brand has consistently engaged with its customers and fans through innovative, once-in-lifetime experiences.
Launched last year, the Unofficial Sponsor of Fans celebrates the fans in India and reaches out via digital media campaign that uses contests, key opinion formers and the power of social context to really celebrate the cricket fans in India. The campaign was immensely successful with Vodafone emerging as the buzziest brand during the season.