The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Entertainment & Lifestyle

Myntra launches ‘Fashion Superstar’, world’s first digital fashion reality show

by TLN Team September 14, 2019October 12, 2019
written by TLN Team September 14, 2019October 12, 2019
Myntra Fashion Superstar, World’s First Digital Fashion Reality Show

Myntra today announced the launch of ‘Myntra Fashion Superstar’, the world’s first digital fashion influencer talent hunt; set to go live on the Myntra app on September 17, 2019.

A reality show, ‘Myntra Fashion Superstar’ is aimed at identifying and rewarding India’s next big fashion influencer in association with Zoom Studios. As the ultimate destination for fashion and lifestyle, Myntra’s influence over the perception and enthusiasm for fashion is set to take a leap through this show, with specialized content, aimed at inspiring and engaging the audience.

Conceived by Myntra, the concept provides a never-before opportunity for fashion enthusiasts with a knack of creating style-related content and bringing forward their unique personalities, through digital and social-first content. Contestants will compete in a variety of fashion styling and digital content creation tasks to showcase their penchant for fashion and social media. They would also be mentored and judged by a star-studded jury, from the world of Bollywood, TV, and fashion, including Bollywood diva Sonakshi Sinha and leading celebrity stylist, Shaleena Nathani. Through this show, Myntra intends to leverage the strong relationship between fashion and social media, by creating a unique property that takes a seat in the middle of this combine.

All the action in the competition will be telecast in a series, spanning 8 weeks on the Myntra app, and Zoom TV. Myntra Fashion Superstar will offer viewers a one of a kind immersive experience allowing them to vote for their favourite influencer on the Myntra app and will provide them access to lots of exclusive content that helps them know the contestants better. In addition, various celebrities who are part of the guest jury panel will offer viewers, tips and tricks on becoming fashion influencers.  The show has been produced in association with Banijay India.

Speaking on the occasion, Amar Nagaram, Head, Myntra Jabong, said, “Myntra Fashion Superstar is a first of its kind reality show that offers fashion influencers an opportunity of a lifetime to showcase their special talent and make a mark for themselves in the industry. While the concept is aimed at bringing the influencer community to the fore, it also demonstrates our innovative technology-led approach to enhance customer experience and engagement on our platform. A first for any e-commerce platform in the country, this marks the beginning of Myntra’s in-app content-led destination to engage customers.”

Bollywood actor, Sonakshi Sinha, said, “Fashion has always attracted me as it is one of the most dynamic and exciting aspects of our lives and I am very excited to be judging the first-ever hunt for the biggest fashion influencer in the country. Confidence, energy, elements of fun and breakthrough styles are some of the traits that top my judgment parameters as I believe those to be the basic qualities of a fashion influencer. I am extremely excited at this opportunity and look forward to the launch of Myntra Fashion Superstar.”

The winner of the show will be adjudged, ‘Myntra Fashion Superstar’, and get the opportunity to become a key face of Myntra on social platforms. He or she will get to curate styles on the Myntra app, will get a chance to host fashion and styling shows on Zoom TV and will also feature in Filmfare magazine. In addition, Myntra will work with some of the other chosen contestants and help them realise their dream of becoming a fashion star.

Browse our collection of latest Nagpur entertainment news & Lifestyle, fashion, beauty information. Stay updated with Nagpur’s very own 24*7 online news portal, THE LIVE NAGPUR.

city newslive nagpurnagpur entertainment newsnagpur news
0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Travelers Adda at Chitnavis Centre on Sept 15
next post
Alfiya selected for Asian jr boxing championship

You may also like

Indian Idol 13: Winner name leaked?

April 1, 2023

MX Player drops its new MX Original, Virodh...

April 1, 2023

Ruhi Singh sets the internet ablaze with stunning...

April 1, 2023

Dance performance by Desi Groom leaves the internet...

March 31, 2023

Aditi Budhathkoti looks sexy in these bikini pictures

March 31, 2023

Shiny Doshi’s alluring bikini pictures

March 30, 2023

Top 10 Original trending Shows on OTT platforms...

March 29, 2023

Actress Afreen Alvi looks fashion trendy in an...

March 29, 2023

Bollywood’s Gorgeous Bikini Queens: Katrina Kaif, Anushka Sharma,...

March 28, 2023

Sunny Leone’s sensual photoshoot in a black bikini

March 27, 2023

Trending News

  • Indian Idol 13: Winner name leaked?

    April 1, 2023
  • Donald Trump indicted, first US president to face charges

    March 31, 2023
  • What is blue Aadhaar card? check details below

    March 30, 2023
  • SBI credit card fees and charges in 2023, details below

    March 30, 2023
  • Good Friday’s Traditional Food Practises

    March 29, 2023

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

September 2019
M T W T F S S
« Aug   Oct »
 1
2345678
9101112131415
16171819202122
23242526272829
30  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us

© 2020 - The Live Nagpur . All Rights Reserved.