After the novel coronavirus outbreak, the world is witnessing a severe health crisis, Bollywood megastar Amitabh Bachchan has pledged monthly ration to support 1,00,000 households of daily wage workers belonging to the All India Film Employees Confederation.
As per the information, the initiative will be supported by Sony Pictures Networks India and Kalyan Jewellers.
A statement released by Sony Pictures Networks on Sunday stated that given the unprecedented nature of the situation we are in, an initiative undertaken by Mr Bachchan, We Are One has been supported by Sony Pictures Networks India and Kalyan Jewellers, through which the monthly ration of 1,00,000 households across the country will be funded.
Through a commercial tie-up with a leading chain of hypermarkets and grocery stores in India, digitally barcoded coupons have been distributed to a verified list of workers from the All India Film Employees Confederation. Furthermore, monetary help has also been extended to those in need, it added.
NP Singh, managing director and CEO, Sony Pictures Networks India, said as part of its CSR outreach, SPN took the initiative of working alongside Bachchan to support the households of daily wage earners of the Indian film and television industry.
Bachchan, 77, has been hosting the reality game show Kaun Banega Crorepati for Sony since 2010.