VIA Marketing Forum organized a webinar on burning issues for industries these days which is Customer Experience.Â Eminent speaker, Amishi Mehta, an International Business Coach & Consultant, having vast experience of two decades conducted an event titledâ€ The future of Customer Experience (CX)â€.
She highlighted measures that some industry players have taken to cater to the future customer in CX. She gave an enthralling sneak peek into the future of customer experience (CX) in a few industries. Amishi brought to the fore some momentous insights that will equip businesses in CX for the future. She introduced the need of Customer experience and how does it make any brand or organization stand out due to their exclusive customer experience. She mentioned increasing penetration in IoT and AI in business. To support this many cases studies were discussed including the one very known case study of DHL SmarTrucking which has helped them to track their consignment in real time and increase the customer retention.
It was a very interactive session and all the participants tried to quench their curiosity for improving Customer Experience.
Earlier, the session was inaugurated by Dr Suhas Buddhe, Vice President â€“ VIA and said the session on Customer Experience (CX) is very relevant from todayâ€™s perspective and beneficial for our participants.
Anuja Sharma, Chairman of VIA Marketing Forum in her welcome address informed about activities of the forum and regularly organsining sessions on various current and relevant topics as our last session was on Linkedin, which was useful and helped lot of participants to grow their businesses through digitalization and marketing concept of industrialists have also changed now.
Mili Juneja, Convener of VIA Marketing Forum did the convening for the session and introduced the speaker. Ashit Sinha, Mentor of the forum summed up and proposed a formal vote of thanks.
Prominent present were Naresh Jakhotia, Treasurer of VIA, Anita Rao, Jt Secretary â€“ VIA, Reeta Lanjewar, former chairperson of LEW, Arun Lanjewar, Manisha Bawankar, Chairperson of LEW, members, industrialist, marketing professionals.