In a bid to promote environment protection, Indian Oil Corporation has launched a unique initiative – #TreeCheers. Under this initiative, the Corporation will plant a sapling on behalf of patrons who refuel their new vehicles from IndianOil petrol pumps between the period 12th – 16th November 2020. In addition, IndianOil is also offering them complimentary membership for its loyalty programme, XtraRewards, with bonus reward points.
Customers driving into any IndianOil petrol pump with a new vehicle (4/3/2 wheelers) will be greeted at the forecourt by an IndianOil customer attendant, who will request for their basic information viz. mobile number, name, and vehicle details. Customers will then receive an SMS registering them for #TreeCheers. Once the sapling has been planted, a follow – up message will be sent informing them about the details of the sapling planted. Customers will also be able to download their badges recognizing their green contribution, from a link provided in the SMS.
Speaking about #TreeCheers, Mr. SM Vaidya, Chairman, IndianOil, said “It has always been our endeavour to provide diversified energy solutions that minimize the negative impact on our environment and enhance quality of life of the community, while sustaining a holistic business. We hope that this unique initiative of planting a sapling for every new vehicle on road will mobilize individuals to do their bit for a greener tomorrow. Every effort counts.”
IndianOil is an environmentally conscious corporate and has previously started an urban afforestation initiative, christened ‘Lungs of City by IndianOil’. With its commitment towards preservation of ecological balance near its operating locations / installations in urban areas, IndianOil has adopted Miyawaki’s method of urban afforestation for developing small forests in public areas/ parks in several cities. In this method, the growth of forest is 10 times faster and the resulting plantation is 30 times denser than usual. It involves close plantation of dozens of native species and becomes maintenance-free after the first two years. IndianOil has created ‘Lungs of City’ in 13 cities in the country by planting more than 80,000 trees in 2019-20.
IndianOil is guided by its corporate vision of caring for environment and community. The Corporation is committed to conduct business in an ethical and sustainable manner and contribute to the economic well-being of the country, while improving the quality of life of every citizen.