Vicks, a brand synonymous with family and care, launched the third edition of its iconic #TouchOfCare campaign series joined by celebrities Shraddha Kapoor and R. Madhavan on the eve of National Doctors’ Day 2021. The past year has been challenging for many, and it is our Doctors who have carried us on their shoulders of hope, by selflessly caring for us, and our loved ones.
The third edition of #TouchOfCare, unveiled at a virtual event is a tribute to the Doctors’ community across the nation, underscores the powerful impact of care through the real-life extraordinary story of the late Dr. Dnyaneshwar Bhosale. The film takes viewers on the inspiring journey of Dr. Bhosale’s selfless acts of care, as he left no stone unturned to ensure many less fortunate children received life-saving medical attention during the pandemic. Gone too soon, Dr. Bhosale left behind his wife, kids and his dreams of building his own pediatric hospital. The film is a solemn reminder that like Dr. Bhosale, hundreds of doctors lost their lives during the pandemic leaving their families and dreams behind.
In addition to sharing Dr. Bhosale’s inspiring story, Vicks has also pledged to support Mrs. Bhosale to help build a pediatric hospital in memory of her husband’s extraordinary acts of care. Committed to making a meaningful difference and step up as a #ForceforGood, Vicks continues to support India’s fight against Covid-19 through P&G’s Suraksha initiative. Under this initiative, P&G recently contributed towards 1 million vaccination doses for 5 lakh citizens in partnership with state governments and local authorities.
Dr. Priyanka Dnyaneshwar Bhosale, Wife of the late Dr. Dnyaneshwar Bhosale shared, “It was difficult to see my husband take his last breath and my prayer then was that somehow he would receive the healing hand of care just like the one he selflessly extended to many children. I thank Vicks for bringing to light my husband’s extraordinary work and inspiring story and joining me to keep his dream of building a children’s hospital in Latur alive so his memory and touch of care live on forever.”
Celebrity Shraddha Kapoor shared “A silent touch of care speaks a million words and our doctors have been an example of the powerful, life-saving impact it can have on many lives. Thank you to our medical warriors across India and to your families. You have been our strength and hope during this tumultuous time. This National Doctors’ Day, I stand with Vicks and pledge to keep the #TouchOfCare acts of our doctors alive so their care lives on.”
Celebrity, R. Madhavan, added, “Being a witness to the Vicks #TouchOfCare campaign has filled my heart was filled with gratitude towards our doctors and healthcare workers and their extraordinary acts of care during this time and always. It is time for us to keep their #TouchOfCare alive so that this care lives on”
Himanshu Tewary, Senior Director and Category Head, Personal Healthcare at Procter & Gamble said, “Our doctors have given a new meaning to humanity during these challenging times, and their selflessness deserves lifelong gratitude. Vicks #TouchOfCare is a reminder of the extraordinary acts of care, courage and bravery of each one of our doctors, those with us, and those who we have lost. As a society, it’s time to rise together and give back to our doctors’ community for all they have done for us and our loved ones by preserving their #TouchOfCare for generations to come.”
In 2017, #TouchOfCare 1 showed how through care, families are formed beyond biological ties, breaking stereotypes and highlighting how motherhood has no gender through the story of an orphan, Gayatri and her transgender mother Gauri Sawant. In 2018, #TouchOfCare 2 brought to light the story of Nisha, a girl born with Ichthyosis – a genetic skin condition who was abandoned by her biological parents at birth. Her life took a positive turn with the unconditional love and care extended by her adoptive parents.
