Empowering the world’s essential data infrastructure, Western Digital Corp. (NASDAQ: WDC) today
announced the expansion of the WD Purple family with the WD Purple™ Pro product line for a new
generation of advanced AI-enabled recorders and back-end servers.
The worldwide video surveillance camera market is estimated to grow to $44 billion by 2025, up from
$23.6 billion in 2019, according to IDC. Emerging smart video architectures that capture, store and
analyze massive amounts of video data, and perform heavy deep-learning video analytics, are putting an
unprecedented level of stress on storage subsystems.
The new WD Purple Pro line is designed to handle these workloads with optimized storage performance, capacity, workload capability and reliability for a myriad of devices, including AI-enabled network video recorders (NVRs), video analytics servers, storage arrays and storage/server solutions, including those that perform deep-learning analytics.
Mr. Jaganathan Chelliah, Director – Marketing, India, Western Digital, said, “With the addition of WD
Purple Pro product line, our WD Purple portfolio of smart video storage products are well positioned to
harness the capabilities of Artificial Intelligence.
Unlike the traditional CCTV cameras, smart CCTV cameras today capture and transfers multiple video streams for AI based real time and batch analytics.
Our WD Purple Pro HDDs with All frames AI tech has the capability to handle intense workload and
enable users to derive deep insights.”
Mr. Khalid Wani, Director – Sales, India, Western Digital, said, “With the emerging AI workloads and
video feeds with 4K resolution, there is a strong requirement for a smart video storage solution to address
the high-capacity and reliability needs. Several large infrastructure projects are looking at AI based smart
video solutions for use cases beyond safety. WD Purple Pro with up to 18TB capacity is the ideal solution
to enable original equipment manufacturers and system integrators to solve this growing market
requirement.”
WD Purple Pro hard drive benefits include:
Enhanced AllFrame™ AI technology enabling video streams from up to 64 HD cameras to be
recorded concurrently¹, while simultaneously handling up to an additional 32 AI streams for AI
functions, whether cameras are directly connected to advanced recorders or to cloud-based
servers.
High performance and workload capability, supporting up to 550TB a year workload rating²,
provides for the additional demands of AI functionality, including pattern matching and
object/event recognition, while writing a multitude of video streams.
High reliability and capacity solutions help retain and feed thousands of hours of training video to
enable effective deep-learning and AI algorithm development. Capacities range from 8TB to
18TB³ with a five-year limited warranty.
Enterprise-class durability to work seamlessly in large-scale, high-density video analytics servers
and cloud solutions. Offers ongoing HDD health monitoring in compatible systems with Western
Digital Device Analytics™ support.
Western Digital’s full family of WD Purple solutions for smart video surveillance includes upto 1TB³ WD
Purple microSD cards for cameras and edge devices to 1TB-8TB³ WD Purple HDDs for NVRs; and now,
WD Purple Pro drives from 8TB to 18TB³ to support a range of systems for AI-heavy workloads, including
back-end enterprise servers. WD Purple Pro solutions will be available this quarter from Western Digital
resellers.
Availability and pricing
The WD Purple Pro HDD in 4TB is priced at INR 8999, 8TB at INR 25999, and is available in capacities
up to 18TB. The current range of Western Digital Purple Pro HDDs are available at Isha Enterprise, Ace
Metro, ADI and other leading IT partners across the country.
