The Great Indian Festival (GIF) starts from October 4; Prime members to get early access; Over 75,000 local shops to participate
Amazon.in’s festive event, ‘The Great Indian Festival’ (GIF) 2021 will start from October 4, 2021. Continuing its commitment to support Small Medium Business (SMBs), Amazon GIF 2021 is dedicated to lakhs of small sellers including over 75,000 local shops from 450 cities, offering their unique selection of products to customers across the country. GIF 2021 will also showcase products from Amazon sellers under various other programs such as Amazon Launchpad, Amazon Saheli, Amazon Karigar, as well as top Indian and global brands across categories.
As per a recent study commissioned by Amazon India and conducted by Nielsen, sellers on Amazon.in are optimistic about this festive season and 98% of the surveyed sellers said that technology adoption and ecommerce have positively impacted their business. More than 78% of the surveyed Amazon sellers expect to reach out to new customers, 71% mentioned an increase in their sales and 71% mentioned a recovery in their business as their top expectations from the festive season.
The Great Indian Festival would include over 1,000 new product launches from top brands such as Samsung, OnePlus, Xiaomi, Sony, Apple, Boat, Lenovo, HP, Asus, Fossil, Levi’s, BIBA, Allen Solly, Adidas, American Tourister, Prestige, Eureka Forbes, Bosch, Pigeon, Bajaj, Big muscles, Lakme, Maybelline, Forest Essentials, The Body Shop, WOW, Nivea, Dabur, P&G, Tata Tea, Huggies, Pedigree , Sony PS5, Microsoft Xbox, Hasbro, Funskool, Philips, Vega and more.
Commenting on the announcement Manish Tiwary, Vice President, Amazon India said, “This year’s Great Indian Festival is a celebration of the resilience of local shops and small and medium sellers. We are humbled by their spirit and delighted with the opportunity to partner and enable their growth, especially in view of recent challenges owing to the pandemic. We continue to innovate on behalf of our customers to offer the widest selection, value and convenience, ensuring fast delivery of their #KhushiyonKeDibbe, to get them ready for the festive season from the comfort and safety of their homes.”
