Streaming giant Netflix is likely planning not to show ads during kids’ movies and TV series, and will keep kids’ programming ad-free like its rival Disney+ announced in May this year.
Netflix has told its partners that kids’ programming would stay commercial-free,
However, original series such as ‘Stranger
Things’, ‘Bridgerton’, and ‘Squid Game’ are
expected to still see ads.
Organisations like the American Psychological Association have called for strict restrictions on advertising for children.
According to analysts, Netflix is likely to be one of
the key players in online video advertising, generating an estimated $4 billion a year in ad sales.
Google-owned YouTube now officially limits the
amount of data it and creators can collect on content intended for children.
The company was fined $170 million by the US
Federal Trade Commission (FTC) in 2019, as part of a settlement to end probes into YouTube’s
alleged collection of children’s personal information without the consent of their
Netflix in June confirmed that it is set to launch an ad-supported tier to reduce its losses and bring more users to the platform.
Netflix is renegotiating deals to put ads on its platform and will launch first in countries
that have more mature advertising markets.
Hit by a dwindling user base, Netflix has
partnered Satya Nadella-run Microsoft for its
new ad-supported subscription plan that the
company plans to launch in early 2023.