2022: As the worst effects of the COVID-19 pandemic ebb, we are beginning to
witness a massive surge in international travel both for work and leisure. India, in fact, has seen a jump
of 3X in international travellers this year, which is likely to double next year.
In order to make staying connected easy, intuitive and compelling, Airtel has launched ‘Airtel World
Pass’. The World Pass revolutionises the experience for all international travel because it works
seamlessly across 184 countries. So even if you are en-route at an Airport or travelling to two or more
countries one pack now covers all your roaming needs.
This change comes on the back of extensive customer research conducted by Airtel that showed that
many customers find International Roaming packs in general confusing across the whole global Telco
industry. As a result, many are not connected when they want to be. Or they seek complex alternatives
of temporary connections abroad. Airtel has now solved this problem structurally with the launch of the
Airtel World pass.
Commenting on the launch of the Airtel World Pass, Shashwat Sharma, Director Consumer Business,
Bharti Airtel said, “At Airtel, our mission is to solve customer problems so that our experience speaks for
itself. The feedback that we have heard on international travel related concerns has compelled us to
launch a defining proposition for our customers – the Airtel World Pass. This offers our customers one
pack for the globe, significantly greater value, allows them to control what they use on the app and
allows for emergency data usage long after the pack allowance is over.”
“With Airtel World pass, we have set a new standard in the global telecom industry. I am certain our
customers will benefit hugely from it as they travel the world, keeping their phones switched on, no
matter where they are. As a matter of fact, our new plans offer significantly better value than travel or
local sims in most countries.” Sharma added.
