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Recap 2022: 4 Shows That Bolstered Sony SAB as a ‘Family Brand’

by TLN Team December 28, 2022December 28, 2022
written by TLN Team December 28, 2022December 28, 2022
Recap 2022: 4 Shows That Bolstered Sony SAB as a ‘Family Brand’

India’s favourite ‘living room’ brand, Sony SAB, has for long been at the forefront of keeping its
viewers engaged with unlimited entertainment. With its values drivenheart-warming content, the
channel has ruled the hearts of millions of Indian viewers. Sony SAB has worked towards creating
shows with characters that are relatable, stories that capture the bitter-sweet moments of life and
shows that bring the entire family together. With a firm focus on bringing to the fore narratives that
are progressive and that celebrate life, Sony SAB’s line up for 2022 was a clear reflection of this
new philosophy with an emotional core.

With something for every member of the family to enjoy, Sony SAB launched some very interesting
shows in 2022 which continue to rule television screens across India. Here’s a look at what made

India smile, cry, laugh, get emotional and hug their loved ones while watching Sony SAB this year:

DharmYoddha Garud
A mythological show centred around a mighty warrior, Garud, who strives hard to maintain peace
and fight injustice. He rises against powerful adversaries while protecting and helping all those in
need.
Pushpa Impossible
This is the story of a feisty middle-aged uneducated woman from Gujarat, Pushpa, who starts a business, to earn a living on her own and keep her family happy. The show is a peek into her day-to-day hardships, her small victories, her shortcomings, and her endless pursuit of living a good life all while she struggles as a full-time mother and a part-time businesswoman.

Alibaba:Dastaan-E-Kabul
This show is an adventurous tale aboutAlibaba, a lovable rogue who prioritises his family and will do
anything for them. It is a story about how he grapples with the daily realities as he looks after 5
orphan kids whom he has taken under his care. In his quest to protect the orphan children, Alibaba
faces many twists and turns that make up for an intriguing watch.

DilDiyaanGallaan
Dil Diyan Gallan is a drama series set in the background of Punjab and focuses on the generation and communication gaps that cause friction between two generations. It is now up to the third generation – the grandchildren to ensure that their elders express what’s in their hearts to keep relationships from turning sour and family falling apart.

Whats in store for 2023
Sony SAB recently rebrand itself and through an exciting new campaign with the core message of“Jo rozchotikhushiyadetehai, wohirishteytoh bade hotehai”.Through this new philosophy, the channel wishes to strengthen its bond with its viewers. It will now focus on progressive content thatare slice-of-life, real, and build resonance with Indian families.

Dhruv Tara
What happens when love brings two people together against the boundaries of time? Based on this premise, Sony SAB’s upcoming show is all set to break the clutter with a love story that has never been witnessed before on television. Dhruv Tara- SamaySadi se Pare features Tara (Riya Sharma) a 17th century princess who meets Dhruv (Ishaan Dhawan) who lives in present day. Their fates entangle in an unlikely bond and gives roots to the most unusual love story of two different eras.

Belonging to different worlds set apart by 400 years in their realities, will Dhruv and Tara’s love stand the test of time?

Balveer 3
Bringing back its one of the most successful franchise, Sony SAB is all set to launch Balveer 3 in 2023 Filles loads of thrills, exciting twist and turns the third season of Balveer will be grandeur that tells the story of his FALL & his RISE.

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