Luxury in India is on the rise, and high-end cars continue to dominate the market. For car enthusiasts, the elegance of a Maybach defines true luxury—something reflected in 2024 sales figures. According to a report in the Times of India, Maybach sold around ten cars per week in India last year, marking an impressive 145% growth.
Maybach sold 21,800 units worldwide last year, with over 500 of them in India. Priced from ₹3 crore, the luxury car brand has found a strong market in the country. According to a report in the Times of India, India also has the youngest set of Maybach customers globally.
Maybach, once favored by Indian royalty, anticipates continued strong demand in the country.
In an interview with, global head Daniel Lescow remarked, “Maybach has a history of over 100 years in India, and it is simply amazing to see how the brand has developed and evolved. Just last year, we saw a growth of 145% in our India sales as numbers crossed 500 cars, making it one of the fastest-growing countries for us globally.”
Maybach is among the leading ultra-luxury brands to manufacture cars locally in India, having assembled the S580 model at Mercedes’ Pune factory in 2015.
According to media report, Maybach will begin retailing the new SL680, which boasts a top speed of 260 kmph, from January next year. Global head Daniel Lescow also revealed that only three units have been allocated for India, and all have already been sold.
It is millennials that are driving the sales of Maybach up in India. As per Lescow, the average age of an Indian customer is under 40 years – 38, to be precise – as a younger profile of individuals are more into the brand.
He also said, “There’s a deep interest in the brand, and Indian customers are very knowledgeable about the products. I was impressed by the maturity around luxury here.”
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