A recently circulated video linked to popular gaming creator Payal Gaming has sparked online controversy, once again drawing attention to the rising threat of deepfake content on social media.While there is no verified confirmation of the video’s authenticity, the incident has fuelled a wider conversation on deepfakes and the risks they pose, as well as the steps individuals can take to protect themselves from digital misinformation.
What is a deepfake?
A deepfake is a video, image or audio clip created using artificial intelligence to make a person appear to say or do something they never did. By mimicking facial expressions, movements and even voice patterns, deepfakes can look highly convincing and are often difficult to detect at first glance. Such content is increasingly being misused to spread false information, harm reputations and mislead users online.
How to identify a deepfake video
Experts say certain signs can help spot deepfake content. These include unnatural facial expressions, blurred or uneven edges around the face, poor lip-syncing, or inconsistent lighting. Viewers should also check the source of the video. Content shared by unknown accounts, through suspicious links, or on platforms known for misinformation should be treated with caution.
How to protect yourself
To stay safe, users should avoid clicking on suspicious links or engaging with sensational content. Verifying claims through credible news sources before believing or sharing them is crucial. Strengthening privacy settings and being cautious while sharing personal photos or videos can also reduce the risk of misuse.
If fake or misleading content is encountered, it should be reported so that platforms can review and remove it. As deepfake technology continues to evolve, experts emphasise the need for digital awareness and responsible online behaviour. Careful verification before sharing content can help prevent harm to both public figures and ordinary users
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