In 2018, Google took various efforts to handle the misleading advertisements. Google brought in 31 new advertiser policies to take up issues of abuses like, cryptocurrency, ticket resellers, third-party tech support. They also took care of local services such as bail bonds, garage door repairmen and rehab facilities.
Google also has taken actions against the actors that have done contributed to these ads. Google identified and terminated almost one million bad advertiser accounts using improved machine learning technology.
The number of ads removed in the year 2018 are almost double of those that were terminated in 2017. Google helps search and secure the root cause of bad ads and better protect users.
Approximately 734,000 app developers and publishers were terminated from the Google ad network, and removed ads completely from nearly 1.5 million apps. Google also took severe action by taking ads off of about 28 million pages that violated the publisher policies.
The questions about the purchase of political ads and the fake news sites to be handled well, Google launched a new policy for election ads in the U.S. ahead of the 2018 midterm elections.
143,000 election ads in the U.S. were verified and listed in a new political ads transparency report that gave more information about who bought election ads.
Also, Indian Political Advertising Transparency Report and searchable Political Ads Library will go live, before the Lok-Sabha elections to come up in April.
Google has been using several different policies to assure their ads were supporting legal publishers. In 2018, approximately over 22,000 apps, nearly 15,000 sites and 1.2 million pages across its ad network were removed for violations of policies directed at unrepresentative, hateful or other low-quality content.