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Entertainment & Lifestyle

Univrse Virtual Reality Arcade transforming the out-of-home entertainment scenario in India

by Abhishek Tiwari May 25, 2019May 27, 2019
written by Abhishek Tiwari May 25, 2019May 27, 2019
Univrse Virtual Reality Arcade transforming the out-of-home entertainment scenario in India

Have you ever imagined place where you can be anyone, be wherever you want and do anything you like in a safe, exciting and near-to-real Virtual environment?

A place where you can enter a different reality, face your deadliest fears or live your craziest fantasies?  Well, that distant looking future is a reality now with our very own city based startup Buzzylogic Innovations Pvt Ltd with their flagship Virtual Reality (VR) entertainment brand by the name Univrse Virtual Reality Arcade.

Virtual Reality is an alluring way to travel with just a power of technology. With a VR headset and motion tracking controllers, VR puts you into a virtual environment to look around as if you are actually a part of it. Along with fun experiences, one will also find immersive adventure experiences, challenging sports and various other mind boggling experiences that one might not even try to do in reality.

Univrse Virtual Reality Arcade provides you such experiences at their arcade locations where you can experience it all in a risk free environment. The three co-founders of the venture – Gaurav Totla, Kishore Godithi and Preetam Dhengle have been working in this domain since past two years. Gaurav Totla, one of the co-founders of the Arcade informed that we have been planning to introduce VR in the entertainment domain as we knew that this space definitely was ripe for innovation and.

Nagpur definitely needed an upgrade in the entertainment technology when the trio decided to launch it. VR has definitely changed the very basic concept of out-of-home entertainment with now not just youth, but also families and adults taking interest in it. The co-founders claim that they have successfully captured this untouched market of wholesome and inclusive entertainment for all age groups.

A movie based on the book ‘Ready Player One’ gave us an idea about the power of VR on how one can transform, create, play and be anyone which we have always dream of. There are variety of games and experiences at Univrse which can be enjoyed by all. Few most loved titles include Richie’s Plank experience where one has to walk on a plank located hundreds of floor above the ground and then dare to jump, another puts you in a zombie apocalypse where you have to survive and kill those scary creatures.

Other interesting titles includes The Blu which is an underwater experience with amazing graphics and reality touch, Creed in which is a cinematic real boxing experience, Roller coaster rides, multiple puzzle and survival games , sports like cricket and table tennis, and few horror experiences as well. One thing is pretty sure, the reactions of the visitors will roll you over in laughter and you would surely want to experience it for yourself. Fun is totally guaranteed. Everyone leaves the store in a happy and satisfied mood.

The co-founders claim that they have successfully captured this untouched market of wholesome and inclusive entertainment for all age groups. With over 10 arcade locations in 7 cities, 53 people strong team and more than a lakh VR experiences served already, Univrse is gearing up to go big in this space. Well, as a startup from Nagpur, it is great to see Univrse growing from one arcade at Empress Mall in Nagpur to now over 10 arcades in just 1 year with presence in cities like Pune, Bhopal, Amravati, Indore, Kolkata, Latur and Aurangabad. Univrse team is targeting to scale it through franchising and reach to minimum 30 outlets in another one year. The market is huge for VR in entertainment says Gaurav.

Talking just about malls, there are more than 400 good malls in India. Univrse has launched various formats ranging from 400 sq feet to 1200 sq feet exclusive arcades and 200 sq feet Shop-in-shop model for existing cafes, hotels and amusement centres. In the near future, the team is looking forward to get into education and skill development sector using this technology.

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