Lady Entrepreneurs’ Wing of Vidarbha Industries Association is organizing a session on “Strategic Marketing Communication” on Wednesday, June 19, from 3.00 pm to 5.00 pm at VIA Auditorium, Udyog Bhawan, Civil Lines, Nagpur.
Dr Ashutosh Paturkar, Professor and Dean (Academics), Dr Ambedkar Institute of Management Studies and Research (DAIMSR), Nagpur, will be the key speaker of the session.
Strategic marketing communication has become critical as communication through traditional mass media is not only costly but has become ineffective and inefficient. To develop customer base and create product awareness, today organizations have to look for alternative communication channels. Every activity by each employee of the organization should fortify organization as a brand. That is why strategic marketing communication is important for success of the business.
Also “Words of Wisdom” program titled “Solid Waste Management” will be conducted by Shefali Dudhbade. Shefali will share tips on Save and Reusing of Water and will give information about her NGO which is working on three point agenda i.e. on Segregation of Waste, Eradication of Plastic and To Curb burning of Leaves & make compost.
To know more about Solid Waste Management and also Marketing Communication, how to move the products or the services, or Ideas from manufacturers to end users and how to build and maintain relationship with customers, register with VIA
Entry is free and open for LEW members, lady entrepreneurs, working women, startups, and prospective lady entrepreneurs.
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