Restaurants witness 3x rise in revenue in its 4th edition
Dineout, India’s largest dining out and restaurant technology solution provider witnessed phenomenal success once again this year for its annual property – Great Indian Restaurant Festival (GIRF). The festival, which was spread throughout the month of August 2019, was aimed towards boosting the overall ‘dining out’ culture in India.
With changing scenarios and increasing interest in the culture of dining out, we see more glamour and glee being part of the activity. Since its re-launch this August, the GIRF festival has become even bigger and better than its 3 rd edition. Where the last edition saw participation from 6000 restaurants across 11 cities and seated close to 2.5 million diners in February, in the 4th edition the participating restaurants are witnessing a surge in a number of diners than the usual days. The celebration saw no limits and has already seen over 4Mn diners at more than 8000 eateries across 17 cities where Dineout is present, including the newly launched cities Surat, Kochi, Lucknow, Indore, Nagpur, and Ludhiana.
During the 4th Edition, the Central-West region emerged as the largest zone in terms of deals. Customers from cities like Ahmedabad, Surat, Nagpur, Mumbai, Pune, and Indore together leveraged close to 8,23, 678 deals where North Indian cuisines emerged as their favorite during the entire edition.
“The initial idea of introducing GIRF was to bridge the gap between our two key stakeholders – customers and restaurants. We wanted to change the way Indians were dining and also help in the growth of the restaurant industry in the long run. Our GIRF is one such festival for which both the diners and restaurants wait throughout the year. The increment in the number of diners and partner restaurants in each edition has been the testimony of the festival’s success. The 4th edition of GIRF is even grander than its previous editions and a win-win for both the consumers and restaurants.” said Ankit Mehrotra, Co-founder & CEO – Dineout.
Following the subject #MonthofMore, Dineout's GIRF welcomed consumers to enjoy binge eating by offering more food offerings and progressively unbelievable eating out encounters. Diners additionally got 20% cashback on their restaurant bills using Dineout Pay which are funded by Dineout. Along with exclusive cashback offers from HDFC Bank and bonus JPMiles from Jet Privilege every-day, GIRF has left its customers enthralled!
GIRF’s official reward’s partner, JetPrivilege has extended exciting offers for their members – one lucky winner gets a chance to earn 25000 JPMiles every day and the highest spender during the festival period will earn 1,00,000 JPMiles applicable for transactions using Dineout pay.
City Trends Across India
- Western India had 742125 GIRF deals sold where Mumbai topped the charts. Delhi came a close second and Bangalore third.
- Delhi had more appetite for Continental than North Indian
- A diner from Hyderabad bought highest no. of GIRF deals – 286
Commenting on the association, Vikas Chandak, Senior Vice President – Strategic Business & Partnerships, JetPrivilege said, “At JetPrivilege, our aim is to build enriching partnerships that drive significant value and delightful experiences for our members. We have a strong partnership with Dineout and are immensely happy to be part of the Great Indian Food Festival. Our association has garnered immense popularity amongst our members and we have witnessed a remarkable increase in engagement during this period. We look forward to exploring more such collaborations with Dineout in the near future.”
In addition, their offline food, music and drinks event GIRF Unplugged was curated through Steppin Out on 3rd August in Bengaluru, 4th August in Hyderabad and 11th August in Chennai. With Gourmet Passport – Dineout’s premium membership platform, diners got a VIP entry to those events along with early access to buy GIRF deals from 24th– 26th July. GIRF offers were sold starting 27th July for dining between 1st August -1st September at hotels and restaurants like Hyatt, Sheraton, Radisson, Mainland China, Social, Lord of the Drinks, Chaayos, McDonald’s, Pizza Hut, and more.
As compared to the previous year, The Great Indian Restaurant Festival garnered almost double the number of diners. This festival has been a huge success, involving an enormous turnout and full of a splendid display of festivity and love while dining out.
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