Appoints the celebrated bowler as its brand ambassador
Seagramâ€™s Royal Stag today made the grand addition of the worldâ€™s leading bowler into their dream team. Jasprit Bumrah, Indiaâ€™s new pace sensation has joined the Royal Stag stable. Riding high on his excellent performance in the ICC Cricket World Cup & in the recently held West Indies tour, Bumrah is an embodiment of talent and extraordinary potential and fits in well with the philosophy of the brand.
Cricket has always been central to Royal Stagâ€™s brand communication. Over the years, the brandâ€™s continuous association with the worldâ€™s top cricketers has strengthened its engagement with cricket lovers across the country.
True to its iconic status and philosophy around cricket, the brand entered into a 5 year association with the ICC in 2018 and is currently endorsed by leading cricketing stars from across the globe – South Africaâ€™s Faf du Plessis, Englandâ€™s Ben Stokes, Indiaâ€™s KL Rahul, West Indiesâ€™ Andre Russel, New Zealandâ€™s Kane Williamson, Australiaâ€™s Mitchell Starc.
Welcoming Jasprit to the Royal Stag dream team, Kartik Mohindra, CMO, Pernod Ricard India, said â€œRoyal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfill their dreamsâ€.
Joining the Royal Stag Team, Jasprit Bumrah said, â€œI am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges & hurdles I facedâ€. Capturing the essence of Seagramâ€™s Royal Stag, young pacer Jasprit Bumrah will soon be seen in a full-fledged 360-degree marketing campaign.
Get the latest Nagpur Business news and updates about the cityâ€™s economy, business, and market. For exclusive & live updates from Nagpur, stay connected with THE LIVE NAGPUR.