Appoints the celebrated bowler as its brand ambassador
Seagram’s Royal Stag today made the grand addition of the world’s leading bowler into their dream team. Jasprit Bumrah, India’s new pace sensation has joined the Royal Stag stable. Riding high on his excellent performance in the ICC Cricket World Cup & in the recently held West Indies tour, Bumrah is an embodiment of talent and extraordinary potential and fits in well with the philosophy of the brand.
Cricket has always been central to Royal Stag’s brand communication. Over the years, the brand’s continuous association with the world’s top cricketers has strengthened its engagement with cricket lovers across the country.
True to its iconic status and philosophy around cricket, the brand entered into a 5 year association with the ICC in 2018 and is currently endorsed by leading cricketing stars from across the globe – South Africa’s Faf du Plessis, England’s Ben Stokes, India’s KL Rahul, West Indies’ Andre Russel, New Zealand’s Kane Williamson, Australia’s Mitchell Starc.
Welcoming Jasprit to the Royal Stag dream team, Kartik Mohindra, CMO, Pernod Ricard India, said “Royal Stag has always been an iconic brand that has inspired people to dream, achieve and make it large in life. We are extremely excited to have Jasprit Bumrah on board. His journey from debut till today has been inspirational, where now, he is unanimously acknowledged as one of the greats of the game across all formats. He is a source of inspiration to the millions across the country who are ambitious, embody self-belief and are willing to go the distance to fulfill their dreams”.
Joining the Royal Stag Team, Jasprit Bumrah said, “I am delighted to be associated with a brand that constantly inspires India with the power of sports and spirit of making it large. I feel that my journey as a cricketer and my achievements were driven by an underlying passion of Making it Large irrespective of the challenges & hurdles I faced”. Capturing the essence of Seagram’s Royal Stag, young pacer Jasprit Bumrah will soon be seen in a full-fledged 360-degree marketing campaign.
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