MahaMetro is now gearing up to pass tenders to put up their brand names on the Metro Stations and earn revenue from it. Maha Metro wants to earn Active Pad revenue from stations through co-branding and through sing out commercial spaces.
The co-branding will involve of adding the name of the successful bidder at the station which will be displayed in the form of signboards at the station so that passengers using it see the name of the company.
The co-branding period will be for five years after which tenders will be passed again. MahaMetro has received bids for three stations and has also passed tender for leasing out 12 commercial spaces in seven stations Jaiprakash Nagar, Lokmanya Nagar, Subhash Nagar, Institution of Engineers and Jhansi Rani Square.
The area of these spaces range from about 15 square metre to 80 sqm. Here, too, six bids have been received only for Reach I as Reach III is yet to become operational.
MahaMetro plans to earn more than 50% of its revenue from non-ticket sources. The main sources will be premium on extra floor to space index in Metro corridor, stamp duty surcharge, sale of commercial space, etc.
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