Vicco names Alia Bhatt as brand ambassador. As per information, Alia Bhatt will be representing the Vicco Vajradanti and its variants.Vicco Vajradanti will now be seen across media spectra.Sanjeev Pendharkar, director of the Vicco Laboratories stated that Vicco Vajradanti has been a household name since 1952.Hence, who better than Alia as a brand ambassador to can take up this campaign better.Alia will be shooting for TV commercials and theatre spots followed by print and outdoor ads.
Speaking about engaging with Vicco, Bhatt said, “I’m really excited to be a part of this journey with Vicco. I have grown up seeing their advertisements in theatres and they are imprinted in my mind.
To take on this mandate of Vicco’s brand overhaul is a huge responsibility because this is a brand with legacy and deeply entrenched in the market. I’m all set to take the plunge.”
Vicco group’s product portfolio includes herbal toothpastes, herbal tooth powder, natural turmeric and sandalwood oil based skin creams, herbal shaving creams and a natural ayurvedic pain relief cream Vicco Narayani.