The Nagpur Division of Bilaspur Zone has readied up to provide space on its DEMU coaches in the first phase. This new step has been taken by South East Central Railway (SECR) to generate non-fare revenue.
The new plan has got potential of grabbing up display space could provide better eye balls for products displayed on coaches. For this the railway division has invited bids for wrapping up exterior spaces of local train, MEMU and DEMU coaches in a bid to generate extra revenue.
The growing urbanisation and increasing purchasing power among the locals in the region can be tapped by effective advertisements on train’s coaches. So far the advertisers have been hesitant in opening up their money purses. But the advantages that SECR’s Nagpur Division offers in terms of opportunity to reach out to masses in these days of slowdown are quite effective.
The trains which have been selected are the ones that travel through the interior in numbers. Also these trains are known to have big lead to advertise. For example the DEMU running between Tumsar Tirodi can provided very good outreach into Bhandara district and five of its coaches are up for grabs. As to MEMU, it connects Gondia to Ballarshah, the commercial towns of Gondia district and Chandrapur district in Eastern Vidarbha Region. In each train 12 coaches have got enough advertising space and could score many eye balls.