BMW saw a significant contribution of over 50% coming from the locally-produced Sports Activity Vehicle (SAV) range including the BMW X1, BMW X3, BMW X5 and the BMW X7.
A strong contribution also came from the BMW 5 Series and the BMW 3 Series. The iconic MINI Hatch and the locally-produced MINI Countryman together commanded a share of over 60% in MINI sales.
The momentum for BMW Motorrad was primarily driven by the hugely popular BMW G 310 R and the BMW G 310 GS motorcycles which commanded a share of over 80% in the yearly sales. The BMW R 1250 GS / GSA, the BMW F 750 / 850 GS / 850 GSA and the BMW S 1000 RR were also a favourite among motorcycle enthusiasts.
BMW Financial Services India played an instrumental role in facilitating sales performance under challenging market conditions. The customised and flexible financial solutions were significantly valuable to premium clientele of BMW, MINI and BMW Motorrad.
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