From launching the first ever Gillette Guard designed especially for Indian male consumers to shave in the sanctity of their homes at their own convenience, today Gillette announces the launch of another revolutionary product. Giving men the closest most affordable shave, Guard 3, offers a far more superior and safer shave with 3 blades at an incredibly affordable
price of Rs. 60.
With a new approach to designing the razor, Gillette reinvented the innovation process, understanding the evolving needs of the Guard user, and addressing challenges to build the new Guard 3. Changing consumer trends and requirements indicate that men want shaving to be a smooth and fast process, younger men want to achieve perfection almost instantly.
Riding on this wave Guard 3 comes with three blades, for a quick smooth shave, sturdy handle, enhanced comb
guard feature, a lubra strip that helps to reduce nicks, cuts and irritation, while smoothly gliding over skin, besides ensuring better hygiene for the consumer.
Karthik Srivatsan, Associate Director & Country Category Leader, Shave Care, Indian Sub-Continent at PG said, “At Gillette, we will never stop innovating our products to make the shaving experience better for Indian men. The new Gillette Guard 3 is designed for the younger generation of men, it is an ideal choice, where he will take one stroke and the razor takes three. The new variation of our flagship product shows our commitment to the consumers of India which ensures that every man uses a razor that helps him look, feel and be his best.”