The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Business

Asian Paints releases new campaign for their affordable range ofTractor Shyne and ACE Shyne

by TLN Team August 24, 2020August 24, 2020
written by TLN Team August 24, 2020August 24, 2020
Asian Paints releases new campaign for their affordable range  ofTractor Shyne and ACE Shyne

has released a new TVC for their range of affordable paints that offers a long lasting and beautiful shine – Tractor Emulsion Shyne for interior walls and Ace Shyne for exterior walls. Both paints come with a three-year performance warranty that ensure luxurious looking walls.

For homeowners,their house is their most valuable social currency – a mark of their progress in the society. It is a means for these consumers to display their beautiful homes with pride to friends and neighbours alike. Hence painting the house is an important aspect and they expect good quality paint that keeps their house looking newer and the shine to last longer, all within a budget.

Taking off from this insight, Ogilvy India conceptualised the story of a child in a small town; Chintuand his friends who visit him at his house. Set against the splendid backdrop of his shining walls which is painted beautifully with Tractor Emulsion Shyne and Ace Shyne Emulsion, his friends are truly impressed by what they assume to be Chintu’s lavish lifestyle only to find out later, much to their amusement, that this is not the case.

Speaking about thislight-heartedfilm, Amit Syngle, MD & CEO, Asian Paints Limited said, “The role of painting in a consumers life has just not been limited to maintenance and upkeep, but is also an expression of prosperity and happiness. And, when this gets an external gratification, it just becomes perfect. Asian Paints offers an affordable range of sheen finishes, Tractor Shyne for interiors and Ace Shyne for exteriors. Through this light-hearted ad campaign we show how the kid uses the luxurious sheen on the home walls to his advantage to impress his peers.”

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
COVID-19 update: 715 new COVID-19 cases, tally reaches 21154
next post
ARIES astronomers trace the mystery behind dwarf galaxy aberrations of massive star formation

You may also like

MOIL registers record May production registers growth of 43% yoy

June 1, 2023

15-year lock-in period relaxed for women property buyers...

June 1, 2023

Explore the beauty of marble with Asian Marbles:...

May 21, 2023

Vidarbha on the way for sustainable and Profitable...

May 15, 2023

Ex-ICAI Nagpur chairman Saket Bagadiya nominated for ICAI...

May 13, 2023

NVCC form new membership committee

May 10, 2023

VIA Session “Interaction on Certification and Marketing of Natural...

May 6, 2023

Cooperation Minister advises NDDB to make India “dairy to the world” with...

April 28, 2023

Session on Edit log – A Statutory Compliance...

April 27, 2023

VIA & LITAA : Virtual Seminar on “...

April 26, 2023

Trending News

  • Block spam calls using this step-by-step process

    June 2, 2023
  • Ahmednagar to be renamed Ahilyanagar

    May 31, 2023
  • Cricketer Deepak Chahar’s dance goes viral after CSK win

    May 30, 2023
  • Filmmaker Vignesh Shivan clicks selfies with Dhoni and Jadeja’s wives at IPL

    May 30, 2023
  • Chennai lifts up IPL trophy, becomes champion for 5th time

    May 30, 2023

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

August 2020
M T W T F S S
« Jul   Sep »
 12
3456789
10111213141516
17181920212223
24252627282930
31  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us

© 2020 - The Live Nagpur . All Rights Reserved.