has released a new TVC for their range of affordable paints that offers a long lasting and beautiful shine – Tractor Emulsion Shyne for interior walls and Ace Shyne for exterior walls. Both paints come with a three-year performance warranty that ensure luxurious looking walls.
For homeowners,their house is their most valuable social currency – a mark of their progress in the society. It is a means for these consumers to display their beautiful homes with pride to friends and neighbours alike. Hence painting the house is an important aspect and they expect good quality paint that keeps their house looking newer and the shine to last longer, all within a budget.
Taking off from this insight, Ogilvy India conceptualised the story of a child in a small town; Chintuand his friends who visit him at his house. Set against the splendid backdrop of his shining walls which is painted beautifully with Tractor Emulsion Shyne and Ace Shyne Emulsion, his friends are truly impressed by what they assume to be Chintu’s lavish lifestyle only to find out later, much to their amusement, that this is not the case.
Speaking about thislight-heartedfilm, Amit Syngle, MD & CEO, Asian Paints Limited said, “The role of painting in a consumers life has just not been limited to maintenance and upkeep, but is also an expression of prosperity and happiness. And, when this gets an external gratification, it just becomes perfect. Asian Paints offers an affordable range of sheen finishes, Tractor Shyne for interiors and Ace Shyne for exteriors. Through this light-hearted ad campaign we show how the kid uses the luxurious sheen on the home walls to his advantage to impress his peers.”