It’s all locked down, no more schools, no meeting friends or play time in the park or sharing lunch boxes this year. As kids continue to be cooped up in their homes there is quite a lot that they miss and although parents make every effort possible, solutions do run out. Britannia Cake with the aim to create excitement and delight amongst kids and in turn help the parents in bringing a smile on their kid’s face has come up with the brand-new Britannia Cake Layerz – with indulgent crème sandwiched between two delicious layers of Cake.
Announcing the launch of this exciting new format, Britannia Cakes recently released a TV campaign. The film highlights a cute banter between a kid and his grandfather, who wants his help to get the cool hairstyle for him and the kid’s father too.
As the TVC progresses, so does the light-hearted fun with the grandfather offering Britannia Cake Layerz as the reward to the kid, who wants two cakes for changing their hair and gets an exciting surprise in return. The mischievous tone of the campaign brings out some of the indulgent aspects of Britannia Cake Layerz that make it kid’s favourite.
Talking about the campaign Mr. Vipin Kataria, Head-Adjacency Businesses, Britannia Industries said, “During this lockdown, kids have been constantly cooped up in their homes and with no schools, no play time they definitely feel stuck. Britannia Cake Layerz is unique format, which is exciting and fun and can bring that smile on a kid’s face.
Along with being a delight for kids, this is also an exciting new twist to traditional cake formats and as we keep abreast to the innovations in this category, we hope to bring a whole new experience to our consumers with this offering.”
With the lockdown and pandemic spread, consumers have re-evaluated their purchase behaviour and have become more value conscious. Understanding this evolving need Britannia Cake Layerz has been launched in an indulgent offering of INR 5 and two exciting flavours – Chocolate and Orange.