Aditya TATA Cars launched the sleek new TATA #Dark range on 16th of July, Friday at their Dhantoli Showroom. The #Dark range boasts of a compelling bold, sophisticated & stylish Dark Themed Exteriors & Interiors, which creates a unique identity with its distinctive dark finish, special Blackstone Matrix Dashboard & premium Dark Upholstery, creating an indulgent, exclusive experience with aesthetics that accentuate your style. The range includes: India’s safest premium hatchback Altroz, India’s first GNCAP 5star rated car – the Nexon, its premium SUV with the Land Rover DNA – the Harrier and India’s highest selling passenger electric car – the Nexon EV.
The vehicles were unveiled by the gracious hands of Justice V.S. Sirpurkar, Hon’ble Supreme Court Judge (Retd.). The brand new #Dark Nexon XZ+ was delivered at the event to Mr. Dilip Mondal. The keys of the vehicle were handed over to the proud owner by Shri. Sanjay Hadke, Regional Manager, SBI, Nagpur (West) & Shri. P. Kalidasu, Chief Manager, SBI, Hingna, MIDC Branch.
The entire #Dark range has received a stellar response by the customers, which was evident from the slew of bookings at Aditya TATA Cars during the event. Altroz has always been appreciated for its futuristic design and style. Altroz Dark, the new top of the line variant comes in a new Cosmo Black exterior body colour with dark tint finish on R16 alloy wheels and premium dark chrome across the hood. The Nexon in its #Dark avatar sports new Charcoal Black R16 Alloys, #Dark mascot, Sonic Sliver highlights on the body along with matte Granite Black cladding to accentuate its exterior.
The front headrests sports special #Dark Embroidery in line with the theme of the interiors. The Nexon EV #Dark theme will be available in Nexon EV XZ+ and the XZ+ LUX variants. These variants will adorn a premium Midnight Black exterior colour with Satin Black humanity line and beltline, #Dark mascot and an all-new Charcoal Grey alloy wheels. The Harrier #Dark offers all-new Oberon black colour with a tinge of deep blue adds to the stunning looks of Harrier.