2021 was a year when people from Maharashtra had the opportunity to actively express themselves online in their mother tongue. From an English-only approach, digital expression garnered a flavor in Marathi as users took to a multi-lingual micro-blogging platform – Koo – to converse, connect and engage on topics of regional interests.
Here’s a peek into what Maharashtrians Kooed and liked most:
Most liked Koo:
Union Minister Nitin Gadkari’s tribute to the founder of Shiv Sena – the late Balasaheb Thackeray – was the most liked Koo on the micro-blogging platform.
Most mentioned celebrity
Actor and filmmaker Mahesh Manjrekar was the most mentioned celebrity on the platform as the Marathi community witnessed an outpouring of support when Manjrekar was diagnosed with cancer.
Mucormycosis of the black fungus in Covid-19 patients trended most among Marathi users on the platform, and so did Covid-19 in children. Several precautions and preventive measures were shared by the community to curb the spread of the disease. The community celebrated the 61st anniversary of the formation of the state of Maharashtra on May 1 on the platform and also paid rich tributes to the legendary Maratha Queen Ahilyabai Holkar on her birth anniversary.
The Koo App empowers Indians to express themselves in their mother tongue. Today, the platform is available in 10 languages – Hindi, Marathi, Kannada, Telugu, Bengali, Tamil, Assamese, Gujarati, Punjabi, and English. It recently attained the milestone of 20 million downloads and is poised to reach 100 million downloads in the next year’s time.