Bollywood star Akshay Kumar made a surprising announcement on Thursday after receiving backlash from fans on being the new face of Vimal.
Taking to his social media accounts, Akshay wrote an apology letter to his fans for signing an ad deal with a tobacco brand.
Since he was revealed as the new face of Vimal the actor had faced backlash and disappointment from his fans.
In his apology, Akshay wrote, “I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause. The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes.”
Akshay was made the face of the brand after Shah Rukh Khan and Ajay Devgn. All three had featured in an ad together, which released earlier this month.
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