Haldiram Foods International Pvt Ltd launched its ‘Haldiram’s Food on Wheels’ initiative at Premier Technology Group Towers, IT Park, Nagpur.
It was inaugurated by Adeesh Jain, Haldiram’s General Manager, Frozen Foods Division. The food truck serves an exciting variety of dishes while maintaining a taste of tradition and authenticity, justifying its tagline “Jochakh Gaya Wo Phas Gaya.” It offers dine-in, take-out, and retail options. From 12 p.m. to 10 p.m., the truck will be actively working.
“Delicious food will now be available in minutes without any add on efforts and in a very economical way”. Jain further said, “We make sure that the quality of the product is not sacrificed while shortening the cooking time and making it convenient for anyone to even cook delicious food at their home”.
Taste and quality food with the trust of Haldiram’s is being offered at reasonable rates. The mission is to spread happiness across the globe with world famous savouries in minutes.
He said that the food truck will provide a unique Indian product range of frozen foods, which will contain no preser vatives, full of high nutrition al value and self life of two years. The frozen food will taste fresh with home made flavour.
Huge variety of lip-smacking snacks, parathas, curries, naans among other food rpdoucts, will be available in a frozen range, he pointed out.
In the first phase, Haldiram’s plans to install five food trucks in five major cities in the states of Maharahstra, Chhattisgarh, Odisha, Andhra Pradesh, Telangana, Karnataka and Gujarat within the next one year. In the second phase, the food trucks will be added in the smaller cities in these states, he added.
