The UFC has appointed Bet365 as its Official Sports Betting Partner in the US and Canada in a new multi-year agreement. The agreement will cover the entire schedule of UFC events and will see live sports betting markets brought closer to fans on all platforms where UFC content is available.
UFC Audience Reach
The UFC has a reach of 700 million fans globally and has more than 330 million fans on social media platforms. The organisation holds 43 live events annually, which are divided into Numbered Events and Fight Nights. This makes the UFC one of the most active sports for betting, with live markets available throughout each event.
Bet365 and UFC: What Changes for Fans
The partnership will bring betting information into the middle of the action of the UFC live event. Odds for each fighter will be displayed on the screen in real-time, with updated information after every major event in the fight. Fans will be able to create same-game parlays through the Bet365 app as fights are live. Bet365 will not be limited to just television but will be extended to the UFC digital platform and at every event.
UFC on Paramount+ in 2026
UFC shifts to a new broadcast home in 2026, with Paramount taking over distribution rights in the United States. The full slate of 13 Numbered Events and 30 Fight Nights moves to Paramount+, giving subscribers access to every bout at no extra cost. CBS Television Network takes on select fights from prelims and main cards in primetime, marking the first time CBS airs UFC content.
UFC 326 — First Event Under the Partnership
Max Holloway and Charles Oliveira meet for the second time on March 7 at T-Mobile Arena in Las Vegas, with the bout serving as the headline fight of UFC 326. It is the first event to carry Bet365 as the official betting partner. CBS Television Network broadcasts selected fights in primetime from 8:00 to 10:00 PM ET.
UFC Betting Offers on Bet365
Bet365 launches a set of promotions tied to UFC events for users in the app. A 50% profit boost token is available for bets placed on UFC 326 main card fights, with the same offer applying to all future UFC Numbered Event main cards. Users placing bets on UFC Fight Nights get access to a 30% profit boost. New and eligible customers qualify for the Fight Night offer, while the Numbered Event boost is open to a wider group of users. All promotions sit in the offers section of the Bet365 app.
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