Lady Entrepreneurs’ Wing of Vidarbha Industries Association (VIALEW) organised a session on “How to Create Engaging Reels for the Promotion & Growth of Your Business Digitally” on 12th August 2025 at VIA Auditorium, Nagpur.
Expert Speaker, Vaibhav Vaidya, Project Director of JP Digital, shared valuable insights into practical techniques for creating impactful short-form video content to enhance brand visibility and business growth. A key highlight was a live demonstration where participants learned how to use digital tools and platforms to design, edit, and publish engaging reels that can boost online presence in today’s competitive digital marketplace.
Vaibhav emphasized the importance of using Google Business Profile, WhatsApp Business, Canva, Instagram & Facebook editing tools, reel creation techniques, and AI-powered content generation tools like ChatGPT to optimize marketing efforts. The interactive session encouraged lively discussions on how reels can attract target audiences, improve customer engagement, and drive business growth.
The event was met with enthusiastic participation, reaffirming VIA LEW’s commitment to empowering entrepreneurs with modern digital marketing skills and innovative growth strategies.
Earlier, VIALEW Chairperson Yogita Deshmukh welcomed the guest with a floral bouquet. In her welcome address, she said the session would be highly beneficial for all participants to understand the role of engaging visual content in strengthening brand communication and expanding business reach.
Past Chairman of VIALEW, Dr Anita Rao conducted the proceedings, Project Director, Amandeep Kaur Sehmi moderated the session and introduced the guest speaker, while Secretary Poonam Gupta summarized the key takeaways and delivered the formal vote of thanks.
Prominently present were VIALEW – Rashmi Kulkarni, Immd Past Chairpersons; Anjali Gupta, Vandana Sharma, Reeta Lanjewar, Manisha Bawankar, Poonam Lala; Shikha Khare – Vice Chairperson and Tejal Rakshamwar, EC Member. The session saw active participation from women entrepreneurs, small business owners, and solopreneurs, all eager to explore how short-form video and AI tools can elevate their digital presence and business growth.
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