The Vyasan Mukt Maharashtra Samanvay Manch on Tuesday launched an anti-addiction drive titled ‘Chala Vyasanala Badnam Karuya’.
The campaign will run across the state till December 31 and aims to motivate citizens—especially the youth—to welcome the New Year with sobriety rather than intoxication. As part of the initiative, posters, slogans, short videos and other awareness materials will be used to spread the message.
To mark the conclusion of the drive, sweet milk will be distributed on the evening of December 30, symbolising the message: “Not the intoxication of alcohol, but the purity of milk.”
State convenors Avinash Patil and Varsha Vidya Vilas said misleading advertisements, social acceptance of addiction and a lack of awareness about its harmful effects make such campaigns necessary.
Others present at the launch included Jagjit Singh, Gaurav Alane and Pradeep Hiwale.
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