The Live Nagpur
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary

The Live Nagpur

  • Home
  • City
  • Politics
  • Business
  • Education
  • Entertainment
  • Sports
  • Health
  • Crime
  • Forest
  • Featured
  • Vidarbha
Entertainment & Lifestyle

Election campaigns that caught our attention

by TLN Team April 21, 2019April 22, 2019
written by TLN Team April 21, 2019April 22, 2019
Election campaigns that caught our attention

India, the largest democracy in the world is in full swing for the 2019 Lok Sabha elections. This very popular ‘democratic festival’ is happening in 43 constituencies across 29 states and 7 Union Territories from April 11 to May 19, in seven phases. With over 900 million voters, the number of people involved in the entire process is undoubtedly gigantic. This enormous involvement of the whole nation does create a launchpad for the marketing world to come up with some ground-breaking campaigns, encouraging people to do their share of being a responsible citizen and cast their vote.

#EkDinKiChutti

Samsonite is one of the leading luggage manufacturer and retailer across the world, with products ranging from large suitcases to small toiletry bags. Last week, Samsonite posted a less than a 2-minute video that talks about the various reasons that make us want to travel back home – be it missing the company of family and friends, love for home-cooked food, etc. At the end of the video, it asks the viewers to travel home this time for a different reason – to show your love for the nation. For this year’s election, Samsonite is asking the viewers to take #EkDinKiChutti (a one day leave) to travel to their hometown and cast their vote. In less than a week, the YouTube video has garnered more than 2 million views and 500+ likes. The video has got an emotional touch yet delivers a strong message on the importance of voting.

#EqualsDay

Flipkart is one of the biggest e-commerce giants in India that has spread its wings across various departments, ranging from books to electronic goods. The brand has always proved to be a mastermind when it comes to launching viral marketing campaigns.

Flipkart came up with a 90 seconds video, #EqualsDay where they ask everyone to change the way we celebrate elections –  by just being equal. In just 4 days of being published online, the video has 3M+ views on YouTube. The crux of the video highlights the fact that we are all equal despite the fact that we may have a difference in opinions and our political beliefs.

#MarkOfHealth

Humain Diagnostics is India’s first AI-powered lab chain that aims to revolutionise medical diagnostics with cutting-edge technology and leading medical expertise. With the use of their digital scanner, Ai-100, the lab can digitise any kind of biological samples to generate accurate and comprehensive reports on their cloud platform. Humain Diagnostics has three labs or as they call it “Customer Experience Centres” as of now in Bangalore and are expanding exponentially to capture the pathology industry by transforming the diagnostic experience with AI and their customer-centric processes. In their #MarkOfHealth campaign, the brand is offering a free Haemoglobin test to everyone in Bangalore who casts their vote The main idea behind the campaign is that people (who have voted) have taken their step towards a healthier nation and for them, Humain Diagnostics is doing their part to bring them a step closer to good health.

Ab Watan Dabayega Button

Red FM is an Indian owned FM station headquartered at Chennai, Tamil Nadu. Ab Watan Dabayega Button is a campaign based on a real story and real people, showcasing the tragic situation of Dalelpur, a village of Noida – castaway from basic amenities like proper roads, electricity, etc. Years of failed promises from various leaders had made the villagers come up with the decision to boycott voting this year. However, Red FM’s campaign Ab Watan Dabayega Button was to make these people realize the importance of voting. The campaign was a success as the majority of villagers did cast their vote with the help of the Red FM team. The digital results of the campaign stand at 26K+ video views and 150+ shares at present.

Which campaign do you think was the best out of these? Feel free to get in touch with us for your comments/suggestions.

Summary – With over 900M voters, the number of people involved in the 2019 elections is certainly huge creating a launchpad for the marketing world to come up with ground-breaking campaigns, encouraging people to do their share of being a responsible citizen

0 comment
FacebookTwitterLinkedin
TLN Team

previous post
Rakhi, Meenal to clash in final
next post
Discovery to air 1 hour special – Return to the Moon

You may also like

Model turned-actress Gayathri Moorthi turns up the heat...

May 31, 2023

Actress and reality show star Chetna Pande shows...

May 30, 2023

Aarushi looks fabulous in these bikini pics

May 28, 2023

IIFA 2023: Hrithik Roshan, Alia Bhatt bags best...

May 28, 2023

Watch Bachchan fever on Sony’s reality show India’s...

May 27, 2023

Model-turned-actress Vani Kapoor shows off her curves

May 27, 2023

Choreographer Shakti Mohan sets fire with her latest...

May 25, 2023

Pavitra Bhagya Actress Aahana Sharma Flaunts Her Figure

May 24, 2023

Actor Nitesh Pandey passes away at 51

May 24, 2023

“Comedy show ‘Suri and the Boys’ is a...

May 23, 2023

Trending News

  • Ahmednagar to be renamed Ahilyanagar

    May 31, 2023
  • Cricketer Deepak Chahar’s dance goes viral after CSK win

    May 30, 2023
  • Filmmaker Vignesh Shivan clicks selfies with Dhoni and Jadeja’s wives at IPL

    May 30, 2023
  • Chennai lifts up IPL trophy, becomes champion for 5th time

    May 30, 2023
  • Sachin Tendulkar to be Named as Smile Ambassador for Maharashtra’s Swachh Mukh Abhiyan

    May 30, 2023

Important Links

  • Politics
  • Crime
  • Business
  • Education
  • Entertainment
  • Sports

Available on Playstore & Coming Soon on Appstore

Search

April 2019
M T W T F S S
« Mar   May »
1234567
891011121314
15161718192021
22232425262728
2930  

Sign-Up Form

Subscribe my Newsletter for new blog posts, tips & new photos. Let's stay updated!

Footer Logo
  • Nagpur City
  • Nagpur Education
  • Nagpur Sports
  • Business
  • Featured
  • Crime
  • Entertainment & Lifestyle
  • Health & Wellness
  • Nation
  • Politics
  • Trending
  • Vidarbha
  • Obituary
  • Privacy Policy
  • Cookie Policy
  • Terms Of Use
  • Advertise with Us

© 2020 - The Live Nagpur . All Rights Reserved.