Reiterating its support for the game of cricket, Cycle Pure Agarbathies, world’s largest incense stick manufacturer from the house of NR Group the agarbathi to aerospace conglomerate, launched its “Pray For India” campaign in Nagpur at Shiv Mandir, Omkar Nagar.
The unique campaign brought the ardent cricket lover from Nagpur together to pray for Team India’s win in the ongoing ICC World Cup in England. In the city, the initiative was inaugurated by chief guest Sudhakar Vitthalrao Kohale, Member of the Maharashtra Legislative Assembly by lighting up 6 feet Akhanda Jyoti Agarbathi.
Elaborating the campaign, Arjun Ranga, Managing Director, Cycle Pure Agarbathies, said, “The ICC World Cup is one of the most anticipated tournaments for every cricket lover across the world, especially India cricket fans. Here, cricket is a religion and with our ‘Pray For India’ campaign, we intend to unite the country, towards a vision of India winning the world cup. We wished to create a platform where people can showcase their love for the sport and extend their support to the players. We urge people of Nagpur to come and pray with us in this campaign for the glorious victory of India.”
The campaign is rolled out across 65 cities in the country and will feature a series of on-ground initiatives encouraging fans to pray for a win at the ICC world Cup 2019. In each of the city, Cycle Pure Agarbathies’-branded mobile vehicles will move around collecting wishes and prayers from the fans as team India battles it out in England.
A mobile prayer van is setup which will carry six feet Akhand Jyoti Agarbathi that will be lit symbolizing the continuous prayer for the nation’s win. Furthermore, the campaign will be supported by aggressive social media initiatives. A dedicated stream of prayer messages and videos mirroring the undying love for team India will be uploaded regularly on the social media platforms.
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