New Delhi: TECNO, the premium smartphone brand from TRANSSION India, is known for its ahead of the curve approach towards bringing premium smartphone features at most compelling price points. Today the brand has taken yet another disruptive step by offering revolutionary dot-in display selfie camera at just INR 9999, letting today’s youth experience more while spending less.
Last month, the brand made its entry into an affordable entry-level segment with launch of its best-selling global ‘SPARK’ series in India, consisting of 3 phones – TECNO SPARK Go, TECNO SPARK 4 and TECNO SPARK 4 Air, all in the price range of 5K to 9K which has witnessed remarkable acceptance by the consumers led to sharp rise in demand.
Bolstered by the success of SPARK series and with Diwali just around the corner, TECNO once again is stepping-up the overall mobile experience targeted specifically fast-paced digital natives who are looking for top of the line specs at affordable pricing. TECNO CAMON 12 Air comes with segment-first 6.55 inches Dot-in display, AI powered 16MP+2MP+5MP triple camera with category defining Quad flash, backed by a powerful Octa Core Processor, 4GB RAM and 64 GB ROM and Android 9 pie out of the box. Together, these features will enable the youth from taking stunning photos with unprecedented clarity to delivering larger than life theatrical experience while viewing videos.
Mr. Arijeet Talapatra, CEO, TRANSSION India said, “With each launch, we have been positively gaining market share across entry and budget mobile segments. Keeping a pulse of the market, we have been evaluating the demand and need of youth while buying a new smartphone, and with our focused R&D, we have always raised the bar both in terms of offering best-in-class specifications and compelling pricing with every new product release in India market.
With CAMON 12 Air, we continue to build our strong portfolio and aim to disrupt the under 10K segment by introducing feature that are only available in flagship phones of other smartphone brands at premium price. Designed for young millennials and Gen Z consumers, TECNO CAMON 12 Air is currently holding the crown of bringing the most affordable ‘Dot in-display’ in the offline space. We are confident that with this new festive product portfolio, we will amaze the consumer and consolidate our brand position among Top 5 offline smartphone brands of India under 10K-segment.”
- TECNO CAMON 12 Air brings 6.55” HD+ dot in-display, AI Triple rear camera 16MP+2MP+5MP, 4GB RAM, 4000mAh battery & 64GB ROM at just INR 9999.